Send Lita Goddess of Growth encouragement

The seductive promise of social media—build your brand, expand your reach, connect with an international audience—often masks a more complicated reality. After years of dedicated platform engagement, I've come to understand the profound disconnect between social media's marketed potential and its actual impact on genuine business growth.
When I first joined TikTok, I envisioned it as a gateway to new audiences for my coaching practice and product offerings. Instead, I discovered my content consistently funneled to viewers in countries where my UK-specific services weren't relevant. Despite investing countless hours in livestreams, content creation, and community engagement, the algorithmic segregation of users into demographic "hubs" prevented the very connections I sought to establish.
Most striking was my realization upon leaving the platform: of the thousand followers I'd accumulated, there wasn't a single one I genuinely missed. Those who became true friends had already exchanged contact details outside the app, highlighting the profound difference between platform metrics and authentic relationships. This explains why micro-influencers often generate more meaningful

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