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She controlled her narrative by revealing her darkest secrets first
Manage episode 515172608 series 3484829
Today we speak with Greg Matusky, CEO & Founder, Gregory FCA Public Relations. He talks about being a young PR professional.
We learn how Auntie Anne Beiler, founder of the famous pretzel franchise, brilliantly managed a potential scandal by revealing her own past mistakes before they could be used against her.
• Auntie Anne grew up connected to the Amish community in Pennsylvania
• Her hand-rolled soft pretzel recipe allegedly came through divine inspiration, creating a wholesome origin story
• Secured an appearance on The 700 Club with Pat Robertson to share her story
• Unexpectedly revealed a scandalous past involving an affair with a pastor and church fraud
• Strategically shared her dark past publicly so it couldn't be weaponised against her later
• Demonstrated the PR principle that "if you put bad news out, it can never be used against you"
• The business now has approximately 1,200 franchises globally
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Chapters
1. She controlled her narrative by revealing her darkest secrets first (00:00:00)
2. From Fuck-ups to Fame: Show Introduction (00:01:05)
3. Meet Auntie Anne and the Amish (00:01:22)
4. The PR Opportunity Unfolds (00:02:00)
5. The Unexpected 700 Club Revelation (00:04:19)
6. Learning the Value of Controlling Narratives (00:08:39)
7. Amish Connections and Business Origins (00:09:10)
116 episodes
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