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Strategic Insights for 2024: Navigating Email Marketing Trends and Beyond
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Manage episode 395524005 series 3549937
In this episode of "Email and Beyond," hosts Kate Barrett and Richard Wall delve into key strategies for marketers in 2024.
Listen/watch and discover their thoughts on…
- Strategic Planning for 2024: Explore the hosts' insights on the importance of strategic planning in the ever-evolving landscape of email marketing and beyond.
- Focusing on Audience Understanding: Learn how understanding your audience on a deeper level is crucial, including insights into personalisation, ethical data usage, and the human aspect behind the data.
Metrics Beyond Traditional Measures: Discover the hosts' perspective on moving beyond conventional metrics like open rates and clicks, emphasising the need for tailored metrics that align with specific goals, whether in acquisition or retention.
18 episodes
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