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Welcome to Email & Beyond, the podcast bringing you all the latest email marketing, and other complimentary marketing channel tips, tricks, industry chat, brand insights and more, every 2 weeks. Join Kate Barrett, Founder and CEO of eFocus Marketing & Richard Wall, Marketing Campaign Manager at Spotler as we talk you through the good, the bad and the ugly of marketing and how you can create a more intelligent strategy that gets results.
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Conversion Data Mastery - Segmentation & Personalization Secrets
25:47
25:47
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25:47
In this episode, we uncover the secrets of segmentation and personalisation using conversion data to deliver highly relevant content and offers to your audience. Dive into advanced techniques like eRFM (engagement, Recency, Frequency, Monetary) analysis and more to enhance your targeting strategy and boost your conversion rates. In this episode, yo…
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Troubleshooting Your Deliverability Issues - Ensuring Your Emails Reach the Inbox
36:18
36:18
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36:18
In this episode, we tackle one of the most critical aspects of email marketing: deliverability. Learn how to troubleshoot and resolve common deliverability issues to ensure your emails consistently reach your audience's inbox. From understanding spam filters to optimising your sender reputation, we cover all the essentials to boost your email deliv…
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Fail to Plan, Prepare to Fail - Crafting a Strategic Marketing Plan
27:31
27:31
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27:31
In this episode, we emphasize the critical importance of having a strategic marketing plan. From understanding your company and audience to setting goals at various business levels and leveraging different marketing channels, we'll guide you through the steps to create a robust marketing plan that ensures success. In this episode, you'll learn: Und…
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Boost Your Click Rates - Optimising Email CTA Buttons
37:56
37:56
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37:56
In this episode, we dive into the art and science of optimising your email CTA (Call to Action) buttons to significantly increase your click rates. From design and placement to compelling copy, we’ll cover everything you need to know to transform your CTA buttons into powerful conversion tools. In this episode, you'll learn: The Psychology Behind E…
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Scary Marketing - Unmasking the Terrors in Email Campaigns
33:03
33:03
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33:03
Welcome to "Email & Beyond," the go-to podcast for email marketing enthusiasts, brought to you by eFocus Marketing and Spotler UK. In this spine-chilling episode, we delve into the spooky side of email marketing. From terrifying myths and mysterious decreases in results to the horrors of something going wrong, we’re unmasking the biggest fears mark…
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How mature is your email marketing? Mastering the customer lifecycle at every stage
34:22
34:22
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34:22
Welcome to "Email & Beyond," the ultimate podcast for email marketing enthusiasts, brought to you by eFocus Marketing and Spotler UK. In this episode, we delve into the Spotler Email Marketing Maturity Model and provide insights on how to increase your maturity by optimising your customer lifecycle at every stage. Whether you’re just starting out o…
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Busting Email Marketing Myths: Unveiling the Truths for Success
22:02
22:02
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22:02
Join Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, Founder and CEO of e-focus Marketing, as they dive deep into the world of email marketing myths. In this episode of "Email and Beyond," they dismantle common misconceptions surrounding email marketing and shed light on the strategies that truly work. Tune in for a myth-b…
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The Power of Multichannel Marketing: Email, SMS, WhatsApp, and Ad Retargeting Strategies Revealed!
20:46
20:46
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20:46
Join Kate Barrett, Founder and CEO e-Focus Marketing, and Richard Wall, Campaign Manager for Spotler UK, in this engaging episode of "Email and Beyond." Discover how to seamlessly connect email with SMS, WhatsApp, and ad retargeting, turning them into automated besties that amplify each other's impact. Delve into the B2B and B2C perspectives on usi…
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Unveiling the Power of Gmail Promotions Tab: Turning Challenges into Opportunities
18:33
18:33
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18:33
Welcome to the Email and Beyond Podcast with Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK. In this episode, they dive deep into the often misunderstood Gmail Promotions Tab. Contrary to common perceptions, the promotions tab is not the enemy but an integral part of the inbox. Listen …
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Revolutionise Your B2B Email Marketing: Top 3 Automation Strategies for Success!
45:41
45:41
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45:41
Ready to elevate your B2B email marketing game? In this power-packed episode, Kate Barrett, Founder and CEO e-Focus Marketing, and Richard Wall, Campaign Manager for Spotler UK, dive deep into the world of email automation, unlocking the secrets to transform your campaigns and boost engagement. Join them as they share their insights, strategies, an…
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Decoding Customer Signals: The Power of RFM Marketing Mastery
25:02
25:02
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25:02
Join Richard Wall, Campaign Marketing Manager at Spotler UK, and Kate Barrett, Founder and CEO of e-Focus Marketing, as they dive deep into the world of RFM modelling. In this episode of "Email and Beyond," they explore the relevance of RFM analysis in today's marketing landscape, debunking the myth that it's outdated. Discover how RFM (Recency, Fr…
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Email Marketing Room 101: Unveiling the Industry's Pain Points & Myths
23:35
23:35
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23:35
Join Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, in a candid therapy session as they explore the email marketing frustrations and pet peeves that need to be banished to Room 101. In this episode, they dissect common practices that drive marketers crazy, sharing insights and anecdot…
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Decoding Zero and First-Party Data: A Journey Through Customer Insights
29:10
29:10
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29:10
Dive into the fascinating world beyond email marketing as Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, explore the intricacies of data – a crucial aspect that shapes effective marketing strategies. In this episode, they unravel the layers of zero-party data, first-party data, second…
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Unlocking E-commerce Success: Top 3 Automations Every Business Needs
25:19
25:19
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25:19
Join Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, in this episode of "Email and Beyond," where they delve into the essential automations that can skyrocket e-commerce businesses' conversion rates. From abandoned baskets to strategic welcome series, discover the power of targeted mes…
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Empathy-Driven Email Marketing: Navigating Sensitive Seasons
22:27
22:27
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22:27
Join Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, CEO of eFocus Marketing, in this insightful episode of the "Email and Beyond" Marketing Podcast. The discussion delves into the intricacies of bringing empathy into email marketing, especially during sensitive seasons like Mother's Day. Listen in to discover: The Importa…
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Unlocking Event Success: Transforming your Email Strategy & Increasing Registrations by 77% with Tech Show London
22:15
22:15
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22:15
In this episode of Email and Beyond, Richard Wall, Marketing Campaign Manager for Spotler UK, welcomes special guest Kris White, Senior Marketing Manager at CloserStill Media. Join the conversation as Kris shares his experience in transforming Tech Show London's email strategy, making it smarter and more effective. Discover the challenges faced, st…
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Unlocking the Power of AI in Email Marketing: Strategies, Pitfalls, and Real-world Insights
27:13
27:13
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27:13
Dive into the dynamic world of email marketing as we explore the transformative impact of Artificial Intelligence (AI) in our latest podcast episode. In this conversation, Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, discuss the nuances of leveraging AI to supercharge your email cam…
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Strategic Insights for 2024: Navigating Email Marketing Trends and Beyond
30:19
30:19
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30:19
In this episode of "Email and Beyond," hosts Kate Barrett and Richard Wall delve into key strategies for marketers in 2024. Listen/watch and discover their thoughts on… Strategic Planning for 2024: Explore the hosts' insights on the importance of strategic planning in the ever-evolving landscape of email marketing and beyond. Focusing on Audience U…
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