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When Email Goes Wrong: The Email Fail that Nearly Tanked a Brand—Then Made it a Fortune with Johanna Morlock-Abbasi
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Manage episode 485620654 series 3426218
- How to effectively manage and recover from a major email marketing incident using dedicated IP strategies
- Why maintaining a "risky IP" for specific campaigns can protect your primary sending reputation
- How to use deliverability tools and best practices to re-engage dormant subscribers
- Why having strong ESP relationships and deliverability monitoring systems is crucial for crisis management
About the Guest(s)
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
72 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 16, 2025 11:04 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 485620654 series 3426218
- How to effectively manage and recover from a major email marketing incident using dedicated IP strategies
- Why maintaining a "risky IP" for specific campaigns can protect your primary sending reputation
- How to use deliverability tools and best practices to re-engage dormant subscribers
- Why having strong ESP relationships and deliverability monitoring systems is crucial for crisis management
About the Guest(s)
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
72 episodes
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