How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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The Loyalty Loop: Turning Automated Emails into Customer Loyalty Gold
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Manage episode 379589314 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Dipping our toes into the email automation pool can sometimes feel like navigating uncharted waters. On one side, there's the promise of unparalleled efficiency, and on the other, the risk of cold, mechanical interactions. The challenge? Striking a balance between genuine engagement and digital prowess. After all, it isn't just about that initial sale—it's about that post-purchase glow, the lingering connection, and of course, the repeat business.
Enter Lauren Pestana, the Director of Brand Marketing at Drip, a rare company that prioritizes relationships over sales in the ecommerce world. In this episode, we'll delve into the power and secrets of marketing automation in building customer connections.
Enter Lauren Pestana, the Director of Brand Marketing at Drip, a rare company that prioritizes relationships over sales in the ecommerce world. In this episode, we'll delve into the power and secrets of marketing automation in building customer connections.
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
68 episodes
MP3•Episode home
Manage episode 379589314 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Dipping our toes into the email automation pool can sometimes feel like navigating uncharted waters. On one side, there's the promise of unparalleled efficiency, and on the other, the risk of cold, mechanical interactions. The challenge? Striking a balance between genuine engagement and digital prowess. After all, it isn't just about that initial sale—it's about that post-purchase glow, the lingering connection, and of course, the repeat business.
Enter Lauren Pestana, the Director of Brand Marketing at Drip, a rare company that prioritizes relationships over sales in the ecommerce world. In this episode, we'll delve into the power and secrets of marketing automation in building customer connections.
Enter Lauren Pestana, the Director of Brand Marketing at Drip, a rare company that prioritizes relationships over sales in the ecommerce world. In this episode, we'll delve into the power and secrets of marketing automation in building customer connections.
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
68 episodes
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