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Snooze or Lose: How One Button Can Reduce Email Unsubscribes by 80% | Part 2 with Chad White
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Manage episode 493662139 series 3426218
What you'll learn:
- How to shift from channel-centric to customer-centric metrics for more meaningful insights
- The pivotal role of customer data platforms (CDPs) in accurate, customer-focused analytics
- How snooze functionality can slash unsubscribe rates by up to 80%
- How investing in email marketing resources drives better results than cutting costs
- Why increasing marketing budgets should come before performance improvements
Hosts at a Glance:
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
- Hit like and subscribe on YouTube
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
72 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 16, 2025 11:04 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 493662139 series 3426218
What you'll learn:
- How to shift from channel-centric to customer-centric metrics for more meaningful insights
- The pivotal role of customer data platforms (CDPs) in accurate, customer-focused analytics
- How snooze functionality can slash unsubscribe rates by up to 80%
- How investing in email marketing resources drives better results than cutting costs
- Why increasing marketing budgets should come before performance improvements
Hosts at a Glance:
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
- Hit like and subscribe on YouTube
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
72 episodes
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