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Love in the Inbox: Valentine’s Day Email Strategies That Work All Year Long

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Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Roses are red, violets are blue… Here's a special Valentine’s episode just for you! Love is in the air, and marketers are getting creative with themed promotional emails across all industries.

In the United States alone, the anticipated spend on Valentine's Day this year is $26 billion. But how can email marketers ensure they send the right message to the right subscribers without relying solely on past purchase history?

In a special Valentine's Day episode of Email After Hours, we share insights on navigating the challenges of Valentine's Day email campaigns, examine real-world examples of campaigns effectively standing out in the inbox, explain the new Gmail and Yahoo sender requirements, and dive into our unique past experiences running email campaigns for dating programs.
If you enjoyed this episode then please either:

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
Check out our three most downloaded episodes:

  continue reading

57 episodes

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 24, 2025 11:25 (6d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 400962491 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Roses are red, violets are blue… Here's a special Valentine’s episode just for you! Love is in the air, and marketers are getting creative with themed promotional emails across all industries.

In the United States alone, the anticipated spend on Valentine's Day this year is $26 billion. But how can email marketers ensure they send the right message to the right subscribers without relying solely on past purchase history?

In a special Valentine's Day episode of Email After Hours, we share insights on navigating the challenges of Valentine's Day email campaigns, examine real-world examples of campaigns effectively standing out in the inbox, explain the new Gmail and Yahoo sender requirements, and dive into our unique past experiences running email campaigns for dating programs.
If you enjoyed this episode then please either:

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
Check out our three most downloaded episodes:

  continue reading

57 episodes

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