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I’ll Show You My Spam Folder if You Show Me Yours—Where Emails are Missing the Mark

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Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Guy and Danielle are popping the hood on the darkest corner of their email inboxes—their spam folders.
As email experts, Guy and Danielle are subscribed to thousands of email lists for research, which means they encounter a lot of spam—some justified, some not. Join them as they dive into their spam folders, share real-life examples (yes, they name names!), and uncover the do’s and don’ts of landing in the inbox.

What You'll Learn:
- How to properly implement AI-generated subject lines while maintaining brand voice and avoiding legal pitfalls
- Why open rates are becoming less reliable metrics and what to measure instead
- The scientific reasoning behind spam folder placement and how mailbox providers make filtering decisions
- How to optimize email size, subject lines, and preheaders to avoid spam folder placement (35-character threshold for subject lines)
- Why message size should stay under 100KB to prevent truncation and subsequent spam complaints
- The correlation between aggressive sales language and increased spam folder placement versus conversational, brand-centric messaging
…and so much more!

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

If you enjoyed this episode then please either:

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Check out our three most downloaded episodes:

  continue reading

72 episodes

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iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 16, 2025 11:04 (9d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 505872088 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Guy and Danielle are popping the hood on the darkest corner of their email inboxes—their spam folders.
As email experts, Guy and Danielle are subscribed to thousands of email lists for research, which means they encounter a lot of spam—some justified, some not. Join them as they dive into their spam folders, share real-life examples (yes, they name names!), and uncover the do’s and don’ts of landing in the inbox.

What You'll Learn:
- How to properly implement AI-generated subject lines while maintaining brand voice and avoiding legal pitfalls
- Why open rates are becoming less reliable metrics and what to measure instead
- The scientific reasoning behind spam folder placement and how mailbox providers make filtering decisions
- How to optimize email size, subject lines, and preheaders to avoid spam folder placement (35-character threshold for subject lines)
- Why message size should stay under 100KB to prevent truncation and subsequent spam complaints
- The correlation between aggressive sales language and increased spam folder placement versus conversational, brand-centric messaging
…and so much more!

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

If you enjoyed this episode then please either:

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Check out our three most downloaded episodes:

  continue reading

72 episodes

All episodes

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