How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to Email After Hours: The Podcast for Email Senders
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From Shell to KFC: How to Turn Email Program Red Flags into Quick Wins with Phil Ireland
Manage episode 498812465 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What better way to learn about email than by speaking to a professional email problem-solver?
Email consulting requires a balance of technical expertise, client education, and strategic problem-solving to deliver results, and today we’re getting the inside scoop from one of the best!
In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Phil Ireland, an email marketing consultant with over 16 years of experience working with major brands like Shell, KFC, and American Express. They explore the nuances of email consulting, from initial client discovery to common program problems and implementing sustainable solutions.
What you'll learn:
In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Phil Ireland, an email marketing consultant with over 16 years of experience working with major brands like Shell, KFC, and American Express. They explore the nuances of email consulting, from initial client discovery to common program problems and implementing sustainable solutions.
What you'll learn:
- How to approach initial client discovery by understanding business objectives before diving into technical solutions
- Why data quality issues often underlie surface-level email marketing problems, especially in enterprise organizations
- The importance of analyzing subscriber engagement beyond basic metrics like open rates and unsubscribes
- How to navigate client relationships when delivering challenging feedback about fundamental program issues
- Why collaboration and transparency are essential for successful client-consultant relationships
…and more!
About the Guest(s)
Phil Ireland is an accomplished email marketing consultant with over sixteen years of experience in CRM and email marketing. Known for his strategic work with major brands including Shell, KFC, and American Express, Phil specializes in improving email strategies, fixing data issues, and boosting customer engagement.
In this episode, Phil shares his expertise on client consultation processes, troubleshooting email marketing challenges, and implementing effective solutions. His practical approach to addressing common email marketing issues - from data management to engagement metrics - reflects his extensive experience working with both B2B and B2C clients.
Drawing from his work with enterprise-level organizations, Phil offers valuable insights on navigating complex email marketing challenges, emphasizing the importance of transparency, collaboration, and data-driven decision making. His methodical approach to understanding business objectives and implementing strategic solutions makes this conversation particularly relevant for email marketing professionals seeking to enhance their consulting practices.
In this episode, Phil shares his expertise on client consultation processes, troubleshooting email marketing challenges, and implementing effective solutions. His practical approach to addressing common email marketing issues - from data management to engagement metrics - reflects his extensive experience working with both B2B and B2C clients.
Drawing from his work with enterprise-level organizations, Phil offers valuable insights on navigating complex email marketing challenges, emphasizing the importance of transparency, collaboration, and data-driven decision making. His methodical approach to understanding business objectives and implementing strategic solutions makes this conversation particularly relevant for email marketing professionals seeking to enhance their consulting practices.
Hosts at a Glance:
Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.
Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.
Guy on LinkedIn: https://www.linkedin.com/in/guyhanson/
[05:07] Understanding business objectives before technical solutions
[09:46] Client expectations vs. reality in email marketing
[14:56] Managing email frequency and automation challenges
[18:41] Beyond basic metrics: measuring true engagement
[21:20] Delivering tough news to clients with transparency
[25:32] Quick wins: B2B email personalization success story
[29:02] AI tools for email marketing research
[30:52] Connect with Phil
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
- Hit like and subscribe on YouTube
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
68 episodes
Share
Manage episode 498812465 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What better way to learn about email than by speaking to a professional email problem-solver?
Email consulting requires a balance of technical expertise, client education, and strategic problem-solving to deliver results, and today we’re getting the inside scoop from one of the best!
In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Phil Ireland, an email marketing consultant with over 16 years of experience working with major brands like Shell, KFC, and American Express. They explore the nuances of email consulting, from initial client discovery to common program problems and implementing sustainable solutions.
What you'll learn:
In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Phil Ireland, an email marketing consultant with over 16 years of experience working with major brands like Shell, KFC, and American Express. They explore the nuances of email consulting, from initial client discovery to common program problems and implementing sustainable solutions.
What you'll learn:
- How to approach initial client discovery by understanding business objectives before diving into technical solutions
- Why data quality issues often underlie surface-level email marketing problems, especially in enterprise organizations
- The importance of analyzing subscriber engagement beyond basic metrics like open rates and unsubscribes
- How to navigate client relationships when delivering challenging feedback about fundamental program issues
- Why collaboration and transparency are essential for successful client-consultant relationships
…and more!
About the Guest(s)
Phil Ireland is an accomplished email marketing consultant with over sixteen years of experience in CRM and email marketing. Known for his strategic work with major brands including Shell, KFC, and American Express, Phil specializes in improving email strategies, fixing data issues, and boosting customer engagement.
In this episode, Phil shares his expertise on client consultation processes, troubleshooting email marketing challenges, and implementing effective solutions. His practical approach to addressing common email marketing issues - from data management to engagement metrics - reflects his extensive experience working with both B2B and B2C clients.
Drawing from his work with enterprise-level organizations, Phil offers valuable insights on navigating complex email marketing challenges, emphasizing the importance of transparency, collaboration, and data-driven decision making. His methodical approach to understanding business objectives and implementing strategic solutions makes this conversation particularly relevant for email marketing professionals seeking to enhance their consulting practices.
In this episode, Phil shares his expertise on client consultation processes, troubleshooting email marketing challenges, and implementing effective solutions. His practical approach to addressing common email marketing issues - from data management to engagement metrics - reflects his extensive experience working with both B2B and B2C clients.
Drawing from his work with enterprise-level organizations, Phil offers valuable insights on navigating complex email marketing challenges, emphasizing the importance of transparency, collaboration, and data-driven decision making. His methodical approach to understanding business objectives and implementing strategic solutions makes this conversation particularly relevant for email marketing professionals seeking to enhance their consulting practices.
Hosts at a Glance:
Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.
Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.
Guy on LinkedIn: https://www.linkedin.com/in/guyhanson/
[05:07] Understanding business objectives before technical solutions
[09:46] Client expectations vs. reality in email marketing
[14:56] Managing email frequency and automation challenges
[18:41] Beyond basic metrics: measuring true engagement
[21:20] Delivering tough news to clients with transparency
[25:32] Quick wins: B2B email personalization success story
[29:02] AI tools for email marketing research
[30:52] Connect with Phil
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
- Hit like and subscribe on YouTube
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
68 episodes
All episodes
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Similar to Email After Hours: The Podcast for Email Senders
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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continue reading
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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continue reading
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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