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Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to Email After Hours: The Podcast for Email Senders
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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Best of 2025—Strategies for Deliverability, Data-First Marketing, and LOL-Worthy Campaigns
Manage episode 519237920 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
It’s been a BIG year for email innovation—and 2026 is right around the corner!
Join Guy and Danielle as they revisit some of the most exciting, insightful, and hilarious email marketing conversations from the past year. In this special episode, we’re diving into our favorite moments, packed with actionable takeaways and fresh ideas for the future of email marketing.
Get ready for rapid-fire insights on transitioning away from third-party cookies, using AI in email marketing, cold emailing in the B2B space, leading email teams like a pro, and so much more!
Featuring email marketing experts like Beata Linz, Karen Talavera, Sarah Kappler, and Philip Storey.
What you'll learn:
- How to design zero- and first-party data collection strategies that replace third-party cookies while building and maintaining subscriber trust.
- Proven strategies for sending cold B2B emails without harming sender reputation or deliverability.
- Navigating the ethical boundaries of AI-powered email marketing—and when explicit subscriber consent is essential.
- Tips for building the ultimate email marketing dream team.
- How (and when!) to use humor effectively in your email campaigns to engage and delight your audience.
About the Guest(s)
Karen Talavera
Karen Talavera is a B2B email marketing expert and cold outreach strategist known for balancing compliance, deliverability, and acquisition strategy. With a pragmatic approach to list-based campaigns and domain warm-up infrastructure, she helps brands navigate the often-controversial world of cold email while maintaining sender reputation and avoiding spam filters. In this episode, Karen addresses the critical tension between aggressive acquisition and sustainable deliverability, offering real-world case studies and testing frameworks that challenge the industry's knee-jerk rejection of cold outreach. Her nuanced perspective on when cold email makes sense—and when it doesn't—provides essential guidance for email marketing managers tasked with growing B2B subscriber bases responsibly.
Sara Kappler
Sara Kappler is an AI ethics and automation strategist at Validity, specializing in the intersection of predictive analytics, personalization, and responsible data use in email marketing. With expertise in send-time optimization (AudiencePoint), dynamic content customization (Movable Ink), and inbox engagement signals, she bridges the gap between innovation and ethical AI implementation. In this episode, Sara explores real-world applications of machine learning—from Victoria's Secret's multi-thousand-version campaigns to cross-brand engagement analysis—while thoughtfully addressing consumer consent, data transparency, and the future of AI-powered email. Her insights are critical for deliverability professionals and email marketing managers seeking to leverage AI without compromising trust or compliance.
Philip Storey
Philip Storey is an email marketing agency leader and team-building strategist with a proven track record building high-performance "dream teams" around ambitious brands. With decades of experience solving email mysteries—from hidden deliverability crises to innovative revenue-driving campaigns (including the legendary TUI Travel champagne pre-booking initiative)—he brings a coaching mindset to email strategy and organizational design. In this episode, Philip shares hard-earned lessons on transitioning from individual contributor to leader, assembling world-class talent across design, development, deliverability, and account management, and knowing when to pivot or let go. His perspective on relationship-driven email marketing and the power of solving "the one thing" resonates deeply with email marketing managers and deliverability professionals building scalable, people-first teams.
Beata Linz
Beata Linz is a leading authority in data-driven marketing and email strategy, specializing in transforming data challenges into strategic advantages for businesses. With extensive experience in digital marketing and data optimization, she excels at helping brands navigate the evolving landscape of privacy regulations and cookie deprecation while maximizing customer engagement through first-party and zero-party data collection.
Hosts at a Glance:
Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.
Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.
Guy on LinkedIn: https://www.linkedin.com/in/guyhanson/
Topics we discuss:
[00:00] Intro
[00:19] From third-party cookies to zero and first-party data
[00:04:55] Progressive Profiling: Building database richness without opt-in fatigue
[00:08:08] Customer Data Platforms: Unifying email, web, and mobile touchpoints
[00:11:25] Cold Email Testing Protocol: Protecting sender reputation
[00:14:10] Personalization Over Templates: Avoiding spam flter triggers
[00:15:41] AI Ethics and Consent: Transparency in automation
[00:17:02] April Fools' Campaigns: Humor as engagement driver
[00:22:38] Why brands fear humor (but consumers want it)
[00:24:47] Building Your Email Dream Team: Recruitment and delegation
[00:27:23] Turning campaign failures into leadership moments
[00:28:21] Key Takeaways: 2025's essential email insights
If you enjoyed this episode then please either:
Topics we discuss:
[00:00] Intro
[00:19] From third-party cookies to zero and first-party data
[00:04:55] Progressive Profiling: Building database richness without opt-in fatigue
[00:08:08] Customer Data Platforms: Unifying email, web, and mobile touchpoints
[00:11:25] Cold Email Testing Protocol: Protecting sender reputation
[00:14:10] Personalization Over Templates: Avoiding spam flter triggers
[00:15:41] AI Ethics and Consent: Transparency in automation
[00:17:02] April Fools' Campaigns: Humor as engagement driver
[00:22:38] Why brands fear humor (but consumers want it)
[00:24:47] Building Your Email Dream Team: Recruitment and delegation
[00:27:23] Turning campaign failures into leadership moments
[00:28:21] Key Takeaways: 2025's essential email insights
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
- Hit like and subscribe on YouTube
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
74 episodes
Share
Manage episode 519237920 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
It’s been a BIG year for email innovation—and 2026 is right around the corner!
Join Guy and Danielle as they revisit some of the most exciting, insightful, and hilarious email marketing conversations from the past year. In this special episode, we’re diving into our favorite moments, packed with actionable takeaways and fresh ideas for the future of email marketing.
Get ready for rapid-fire insights on transitioning away from third-party cookies, using AI in email marketing, cold emailing in the B2B space, leading email teams like a pro, and so much more!
Featuring email marketing experts like Beata Linz, Karen Talavera, Sarah Kappler, and Philip Storey.
What you'll learn:
- How to design zero- and first-party data collection strategies that replace third-party cookies while building and maintaining subscriber trust.
- Proven strategies for sending cold B2B emails without harming sender reputation or deliverability.
- Navigating the ethical boundaries of AI-powered email marketing—and when explicit subscriber consent is essential.
- Tips for building the ultimate email marketing dream team.
- How (and when!) to use humor effectively in your email campaigns to engage and delight your audience.
About the Guest(s)
Karen Talavera
Karen Talavera is a B2B email marketing expert and cold outreach strategist known for balancing compliance, deliverability, and acquisition strategy. With a pragmatic approach to list-based campaigns and domain warm-up infrastructure, she helps brands navigate the often-controversial world of cold email while maintaining sender reputation and avoiding spam filters. In this episode, Karen addresses the critical tension between aggressive acquisition and sustainable deliverability, offering real-world case studies and testing frameworks that challenge the industry's knee-jerk rejection of cold outreach. Her nuanced perspective on when cold email makes sense—and when it doesn't—provides essential guidance for email marketing managers tasked with growing B2B subscriber bases responsibly.
Sara Kappler
Sara Kappler is an AI ethics and automation strategist at Validity, specializing in the intersection of predictive analytics, personalization, and responsible data use in email marketing. With expertise in send-time optimization (AudiencePoint), dynamic content customization (Movable Ink), and inbox engagement signals, she bridges the gap between innovation and ethical AI implementation. In this episode, Sara explores real-world applications of machine learning—from Victoria's Secret's multi-thousand-version campaigns to cross-brand engagement analysis—while thoughtfully addressing consumer consent, data transparency, and the future of AI-powered email. Her insights are critical for deliverability professionals and email marketing managers seeking to leverage AI without compromising trust or compliance.
Philip Storey
Philip Storey is an email marketing agency leader and team-building strategist with a proven track record building high-performance "dream teams" around ambitious brands. With decades of experience solving email mysteries—from hidden deliverability crises to innovative revenue-driving campaigns (including the legendary TUI Travel champagne pre-booking initiative)—he brings a coaching mindset to email strategy and organizational design. In this episode, Philip shares hard-earned lessons on transitioning from individual contributor to leader, assembling world-class talent across design, development, deliverability, and account management, and knowing when to pivot or let go. His perspective on relationship-driven email marketing and the power of solving "the one thing" resonates deeply with email marketing managers and deliverability professionals building scalable, people-first teams.
Beata Linz
Beata Linz is a leading authority in data-driven marketing and email strategy, specializing in transforming data challenges into strategic advantages for businesses. With extensive experience in digital marketing and data optimization, she excels at helping brands navigate the evolving landscape of privacy regulations and cookie deprecation while maximizing customer engagement through first-party and zero-party data collection.
Hosts at a Glance:
Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.
Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.
Guy on LinkedIn: https://www.linkedin.com/in/guyhanson/
Topics we discuss:
[00:00] Intro
[00:19] From third-party cookies to zero and first-party data
[00:04:55] Progressive Profiling: Building database richness without opt-in fatigue
[00:08:08] Customer Data Platforms: Unifying email, web, and mobile touchpoints
[00:11:25] Cold Email Testing Protocol: Protecting sender reputation
[00:14:10] Personalization Over Templates: Avoiding spam flter triggers
[00:15:41] AI Ethics and Consent: Transparency in automation
[00:17:02] April Fools' Campaigns: Humor as engagement driver
[00:22:38] Why brands fear humor (but consumers want it)
[00:24:47] Building Your Email Dream Team: Recruitment and delegation
[00:27:23] Turning campaign failures into leadership moments
[00:28:21] Key Takeaways: 2025's essential email insights
If you enjoyed this episode then please either:
Topics we discuss:
[00:00] Intro
[00:19] From third-party cookies to zero and first-party data
[00:04:55] Progressive Profiling: Building database richness without opt-in fatigue
[00:08:08] Customer Data Platforms: Unifying email, web, and mobile touchpoints
[00:11:25] Cold Email Testing Protocol: Protecting sender reputation
[00:14:10] Personalization Over Templates: Avoiding spam flter triggers
[00:15:41] AI Ethics and Consent: Transparency in automation
[00:17:02] April Fools' Campaigns: Humor as engagement driver
[00:22:38] Why brands fear humor (but consumers want it)
[00:24:47] Building Your Email Dream Team: Recruitment and delegation
[00:27:23] Turning campaign failures into leadership moments
[00:28:21] Key Takeaways: 2025's essential email insights
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
- Hit like and subscribe on YouTube
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
74 episodes
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Similar to Email After Hours: The Podcast for Email Senders
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continue reading
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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…
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continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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