In this episode, I sat down with Nicole Eldridge, a Facebook and Instagram ad strategist who specializes in helping local holistic health practices attract more clients without wasting time or money on ineffective campaigns. We dove deep into the unique challenges that local businesses face when running ads—which are so different from the advice that’s everywhere for big online brands—and Nicole laid out her three-part local ads framework that’s working right now. We talked about common mistakes practitioners make, like sending people to the wrong website pages or choosing the wrong ad settings, and Nicole shared practical strategies for getting visibility, nurturing leads, and making sure ads actually reach local clients. Nicole’s approach really simplifies ads for local businesses and helps you focus your efforts in a way that will actually pay off.