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Story vs. Volume: The Creative Conflict Killing Your Ads

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Manage episode 487954192 series 1095397
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Is your marketing stuck between creating meaningful stories and pumping out endless ad variations? This episode of Podcast breaks down the critical tension between creative storytelling and the high volume ads required for success on platforms like Meta.

Join Richard and Taylor as they discuss:

  • How the best DTC brands successfully balance creative depth with ad volume.

  • Why two distinct marketing rhythms are essential to growing your business.

  • Practical strategies to empower your internal team while maximizing your external partners.

  • How micromanagement undermines creativity and what you should do instead.

Discover how to navigate the creative conflict that's quietly sabotaging your marketing performance and learn exactly what steps you need to take to start driving sustainable growth today.

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
  continue reading

352 episodes

Artwork
iconShare
 
Manage episode 487954192 series 1095397
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Is your marketing stuck between creating meaningful stories and pumping out endless ad variations? This episode of Podcast breaks down the critical tension between creative storytelling and the high volume ads required for success on platforms like Meta.

Join Richard and Taylor as they discuss:

  • How the best DTC brands successfully balance creative depth with ad volume.

  • Why two distinct marketing rhythms are essential to growing your business.

  • Practical strategies to empower your internal team while maximizing your external partners.

  • How micromanagement undermines creativity and what you should do instead.

Discover how to navigate the creative conflict that's quietly sabotaging your marketing performance and learn exactly what steps you need to take to start driving sustainable growth today.

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
  continue reading

352 episodes

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