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Meta's New Setting Beat Our Old Campaign by 18%
Manage episode 489698596 series 1095397
Meta just rolled out a brand new attribution setting called Incremental Attribution and we put it to the test.
In this episode of the Podcast, Richard is joined by Tony and McCay to break down the results of a real A/B test comparing Meta’s new setting vs. standard 7-day click attribution. The outcome? An 18% lift in conversion value—from the exact same ads and budget.
We’ll cover:
What Incremental Attribution actually is
Why it might replace geo holdouts
How it works under the hood
The exact test setup we used
Real data and results
What this means for the future of media buying
If you're serious about getting more out of your Meta ad spend, this is a must-watch.
Show Notes:
Explore the PROPHIT System: prophitsystem.com
Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!
The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC.
The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback.
- Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.
329 episodes
Manage episode 489698596 series 1095397
Meta just rolled out a brand new attribution setting called Incremental Attribution and we put it to the test.
In this episode of the Podcast, Richard is joined by Tony and McCay to break down the results of a real A/B test comparing Meta’s new setting vs. standard 7-day click attribution. The outcome? An 18% lift in conversion value—from the exact same ads and budget.
We’ll cover:
What Incremental Attribution actually is
Why it might replace geo holdouts
How it works under the hood
The exact test setup we used
Real data and results
What this means for the future of media buying
If you're serious about getting more out of your Meta ad spend, this is a must-watch.
Show Notes:
Explore the PROPHIT System: prophitsystem.com
Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!
The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC.
The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback.
- Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.
329 episodes
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