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Meta's New Setting Beat Our Old Campaign by 18%

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Manage episode 489698596 series 1095397
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Meta just rolled out a brand new attribution setting called Incremental Attribution and we put it to the test.

In this episode of the Podcast, Richard is joined by Tony and McCay to break down the results of a real A/B test comparing Meta’s new setting vs. standard 7-day click attribution. The outcome? An 18% lift in conversion value—from the exact same ads and budget.

We’ll cover:

  • What Incremental Attribution actually is

  • Why it might replace geo holdouts

  • How it works under the hood

  • The exact test setup we used

  • Real data and results

  • What this means for the future of media buying

If you're serious about getting more out of your Meta ad spend, this is a must-watch.

Show Notes:

  • Explore the PROPHIT System: prophitsystem.com

  • Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

  • Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC.

  • The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback.

  • Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.
  continue reading

329 episodes

Artwork
iconShare
 
Manage episode 489698596 series 1095397
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Meta just rolled out a brand new attribution setting called Incremental Attribution and we put it to the test.

In this episode of the Podcast, Richard is joined by Tony and McCay to break down the results of a real A/B test comparing Meta’s new setting vs. standard 7-day click attribution. The outcome? An 18% lift in conversion value—from the exact same ads and budget.

We’ll cover:

  • What Incremental Attribution actually is

  • Why it might replace geo holdouts

  • How it works under the hood

  • The exact test setup we used

  • Real data and results

  • What this means for the future of media buying

If you're serious about getting more out of your Meta ad spend, this is a must-watch.

Show Notes:

  • Explore the PROPHIT System: prophitsystem.com

  • Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

  • Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC.

  • The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback.

  • Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.
  continue reading

329 episodes

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