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How to Tailor Your Tariff Response: The 4-Part System

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Manage episode 477221706 series 1095397
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Tariffs are here—and they’re not hitting every brand the same. In this solo episode, Taylor walks through a critical 4 part framework designed to help ecommerce founders and operators craft the right response based on their unique balance sheet realities.

Whether you’re cash rich with deep inventory or strapped for both, this episode will help you determine your strategic posture: go on offense, get lean, or something in between.

What’s covered:

  • The 4 key variables shaping your response (cash, inventory, debt, velocity)

  • How to know which type of brand you are

  • What to adjust in your CAC targets and growth strategy

  • Real examples from CTC’s private client webinar

This isn’t one-size-fits-all advice—it's an actionable strategy based on your business’s real financial position..

Show Notes:

  continue reading

321 episodes

Artwork
iconShare
 
Manage episode 477221706 series 1095397
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Tariffs are here—and they’re not hitting every brand the same. In this solo episode, Taylor walks through a critical 4 part framework designed to help ecommerce founders and operators craft the right response based on their unique balance sheet realities.

Whether you’re cash rich with deep inventory or strapped for both, this episode will help you determine your strategic posture: go on offense, get lean, or something in between.

What’s covered:

  • The 4 key variables shaping your response (cash, inventory, debt, velocity)

  • How to know which type of brand you are

  • What to adjust in your CAC targets and growth strategy

  • Real examples from CTC’s private client webinar

This isn’t one-size-fits-all advice—it's an actionable strategy based on your business’s real financial position..

Show Notes:

  continue reading

321 episodes

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