From Campaigns to Cash Flow: How to Build a Forecast That Works

Ecommerce Playbook: Numbers, Struggles & Growth

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15d ago 35:01

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How do high-performing ecommerce brands turn campaigns into predictable cash flow?

In this episode, we break down the exact forecasting process we use at Common Thread Collective to consistently land within 0–10% of goal across dozens of brands.

Growth Strategy Manager Brian Sakansky joins Richard to unpack how CTC builds forecasts, operationalizes them, and uses daily expectations to make real-time decisions that drive revenue and contribution margin.

You’ll learn:

Why most forecasts fail—and how to fix yours
How CTC turns marketing calendars into financial plans
The daily system our team uses to hit targets with confidence
How to identify the “real” problem in your data (AOV, CAC, CVR, etc.)
The contingency planning that keeps brands on track when things go sideways
How smaller operators can build this same process with nothing more than a spreadsheet

If you want forecasting to be more than a spreadsheet…

If you want it to actually guide your decisions…

And if you want to turn campaigns into reliable cash flow…

Show Notes:

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