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Understanding the Seasonality of Media Buying by Month & Day

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Manage episode 505363437 series 2659750
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When should you really be spending more? Which days of the week drive the most revenue—for your brand?

In this episode, Richard is joined by Luke Austin (VP of Growth at Common Thread Collective) to walk through real client data and uncover just how different day-of-week and month-over-month effects can be across brands, even within the same vertical.

You’ll learn:

  • Why blindly scaling spend in Q4 might be a mistake

  • How day-of-week effects can swing revenue potential by over 30%

  • Why trying to “fix” bad days isn’t always worth it

  • What most brands miss when planning their BFCM budget

  • How to think like a portfolio manager when allocating ad spend

Whether you’re a home goods brand, fitness apparel company, or in personal care, Luke shows how the Spend <> aMER model can give you a quantifiable edge in media buying and forecasting.

Plus, learn why Fridays might be gold—or garbage—depending on your category.

Show Notes:

  • Ready to earn trust, convert shoppers, and inspire customer loyalty? Check out Yotpo: https://www.yotpo.com/?utm_source=CommonThreadCollective&utm_medium=comarketing&utm_term=podcast

  continue reading

355 episodes

Artwork
iconShare
 
Manage episode 505363437 series 2659750
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When should you really be spending more? Which days of the week drive the most revenue—for your brand?

In this episode, Richard is joined by Luke Austin (VP of Growth at Common Thread Collective) to walk through real client data and uncover just how different day-of-week and month-over-month effects can be across brands, even within the same vertical.

You’ll learn:

  • Why blindly scaling spend in Q4 might be a mistake

  • How day-of-week effects can swing revenue potential by over 30%

  • Why trying to “fix” bad days isn’t always worth it

  • What most brands miss when planning their BFCM budget

  • How to think like a portfolio manager when allocating ad spend

Whether you’re a home goods brand, fitness apparel company, or in personal care, Luke shows how the Spend <> aMER model can give you a quantifiable edge in media buying and forecasting.

Plus, learn why Fridays might be gold—or garbage—depending on your category.

Show Notes:

  • Ready to earn trust, convert shoppers, and inspire customer loyalty? Check out Yotpo: https://www.yotpo.com/?utm_source=CommonThreadCollective&utm_medium=comarketing&utm_term=podcast

  continue reading

355 episodes

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