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The Forecasting Framework Every Brand Needs Before Q4

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Manage episode 502418597 series 2659750
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack why forecasting isn’t just about models—it’s about execution. They explore how the best brands combine data, marketing calendars, and disciplined ownership to create forecasts that actually hold up in the real world.

Drawing from billions in client data, Taylor explains why finance-driven forecasts often fall short—and how integrating qualitative planning and real-time execution makes all the difference. Together, they lay out the framework that separates accurate, actionable forecasts from guesswork.

You’ll learn:

• Why finance-only forecasting fails in eCommerce

• The three-part framework for accurate forecasting (Quantitative, Qualitative, Execution)

• How to tie marketing calendars directly to financial models

• Tactical steps to make your forecasts more reliable before Q4

Show Notes:

Ready to start texting smarter? Visit ⁠https://www.postscript.io⁠

Explore the Prophit System: ⁠https://www.prophitsystem.com⁠

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

  continue reading

351 episodes

Artwork
iconShare
 
Manage episode 502418597 series 2659750
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack why forecasting isn’t just about models—it’s about execution. They explore how the best brands combine data, marketing calendars, and disciplined ownership to create forecasts that actually hold up in the real world.

Drawing from billions in client data, Taylor explains why finance-driven forecasts often fall short—and how integrating qualitative planning and real-time execution makes all the difference. Together, they lay out the framework that separates accurate, actionable forecasts from guesswork.

You’ll learn:

• Why finance-only forecasting fails in eCommerce

• The three-part framework for accurate forecasting (Quantitative, Qualitative, Execution)

• How to tie marketing calendars directly to financial models

• Tactical steps to make your forecasts more reliable before Q4

Show Notes:

Ready to start texting smarter? Visit ⁠https://www.postscript.io⁠

Explore the Prophit System: ⁠https://www.prophitsystem.com⁠

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

  continue reading

351 episodes

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