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Is AppLovin making a comeback?

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Manage episode 508063406 series 2659750
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most brands rush into new ad platforms before they’re ready. In this episode, Richard and Tony break down why channel expansion is less about “good or bad” and more about timing and fuel.

They revisit the core sequence—master Meta, then Google—before adding channels like Snapchat, TikTok, YouTube, or Pinterest. And they go deep on why CTC is bullish on AppLovin, the mobile gaming ad platform that’s driving genuinely incremental growth for select brands.

You’ll learn:

  • The prerequisites for channel expansion (creative system + incrementality measurement)

  • How AppLovin differs from Meta & Google—and why it’s working now

  • The scale opportunity CTC sees as the platform opens up Oct 1

  • Why CTC approaches channels as investments, not experiments

If you’ve nailed your core channels and want to know when (and how) to expand, this episode is your playbook.

Show Notes:

  continue reading

359 episodes

Artwork
iconShare
 
Manage episode 508063406 series 2659750
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most brands rush into new ad platforms before they’re ready. In this episode, Richard and Tony break down why channel expansion is less about “good or bad” and more about timing and fuel.

They revisit the core sequence—master Meta, then Google—before adding channels like Snapchat, TikTok, YouTube, or Pinterest. And they go deep on why CTC is bullish on AppLovin, the mobile gaming ad platform that’s driving genuinely incremental growth for select brands.

You’ll learn:

  • The prerequisites for channel expansion (creative system + incrementality measurement)

  • How AppLovin differs from Meta & Google—and why it’s working now

  • The scale opportunity CTC sees as the platform opens up Oct 1

  • Why CTC approaches channels as investments, not experiments

If you’ve nailed your core channels and want to know when (and how) to expand, this episode is your playbook.

Show Notes:

  continue reading

359 episodes

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