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How to Optimize Ad Spend in Real Time During Black Friday

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Manage episode 517687105 series 2659750
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Black Friday isn’t won by guessing, it’s won hour by hour.

In this episode of the Podcast, Richard and Luke break down how top DTC brands use real-time ad spend optimization to hit — and even exceed — their Black Friday and Cyber Monday targets.

You’ll learn how hourly tracking transforms decision making during the biggest shopping weekend of the year, plus:

  • How to spot pacing issues before it’s too late

  • When to scale ad spend versus pull back in real time

  • What hourly data reveals about buyer behavior on BFCM

  • Why last year’s patterns are your best forecasting tool for this year

Limited offer: Get a free Black Friday Hourly Tracking Report when you purchase a Prophit System, your full-year spend and forecasting model built by Common Thread Collective.

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have
  continue reading

371 episodes

Artwork
iconShare
 
Manage episode 517687105 series 2659750
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Black Friday isn’t won by guessing, it’s won hour by hour.

In this episode of the Podcast, Richard and Luke break down how top DTC brands use real-time ad spend optimization to hit — and even exceed — their Black Friday and Cyber Monday targets.

You’ll learn how hourly tracking transforms decision making during the biggest shopping weekend of the year, plus:

  • How to spot pacing issues before it’s too late

  • When to scale ad spend versus pull back in real time

  • What hourly data reveals about buyer behavior on BFCM

  • Why last year’s patterns are your best forecasting tool for this year

Limited offer: Get a free Black Friday Hourly Tracking Report when you purchase a Prophit System, your full-year spend and forecasting model built by Common Thread Collective.

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have
  continue reading

371 episodes

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