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Inside Curology: From Prescription-Only Telehealth to National OTC Retail Brand

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Manage episode 498425877 series 2106234
Content provided by Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Ecommerce On Tap, hosts Aaron Alpeter and Nathan Resnick take you through the incredible journey of Curology—the team that managed to build a $200 million brand not once, but twice. 🎉 We dive deep into: The founding story of Curology and its breakthrough in prescription teledermatology The complex regulatory and compliance hurdles of launching in the healthcare industry How Curology scaled from a niche telemedicine offering to a DTC powerhouse, and eventually, to major retail shelves like Target, CVS, Walmart, and Amazon The company’s remarkable post-pandemic pivot: how they navigated the decline in telehealth demand and reinvented themselves with OTC (over-the-counter) skincare products Behind-the-scenes insights into their supply chain, fundraising rounds, growth challenges, operational pivots, and leadership transitions Lessons for founders on spotting exit windows, adapting to market shifts, and whether personalization is a competitive moat—or a margin trap Plus: Hot takes on celebrity economy trends (Sydney Sweeney’s brand impact!), presidential executive orders shaking up e-commerce, and why Curology’s story is a rare case study in business reinvention and resilience.
  continue reading

113 episodes

Artwork
iconShare
 
Manage episode 498425877 series 2106234
Content provided by Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Ecommerce On Tap, hosts Aaron Alpeter and Nathan Resnick take you through the incredible journey of Curology—the team that managed to build a $200 million brand not once, but twice. 🎉 We dive deep into: The founding story of Curology and its breakthrough in prescription teledermatology The complex regulatory and compliance hurdles of launching in the healthcare industry How Curology scaled from a niche telemedicine offering to a DTC powerhouse, and eventually, to major retail shelves like Target, CVS, Walmart, and Amazon The company’s remarkable post-pandemic pivot: how they navigated the decline in telehealth demand and reinvented themselves with OTC (over-the-counter) skincare products Behind-the-scenes insights into their supply chain, fundraising rounds, growth challenges, operational pivots, and leadership transitions Lessons for founders on spotting exit windows, adapting to market shifts, and whether personalization is a competitive moat—or a margin trap Plus: Hot takes on celebrity economy trends (Sydney Sweeney’s brand impact!), presidential executive orders shaking up e-commerce, and why Curology’s story is a rare case study in business reinvention and resilience.
  continue reading

113 episodes

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