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Why Customer Surveys Are The Secret Weapon For Shopify Store Growth — Timothy Andersen | Why Zero-party Data Beats Third-party Cookies, How To Use Surveys In Customer Journey, What To Ask In Post-purchase Surveys, How To Boost Survey Response Rates (#379)

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Manage episode 470624558 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---
In this episode, we explore how to collect zero-party data to drive Shopify store conversions.
Joining the conversation is Timothy Andersen, Co-founder of Gojiberry, a leading Shopify survey tool. Timothy shares valuable insights on leveraging customer-provided data for better marketing decisions, inventory planning, and building trust.
Learn the difference between data types and discover practical strategies for collecting and acting on zero-party data to improve your eCommerce business.

Topics discussed in this episode:

  • What zero-party data is and why it's more reliable than third-party cookies.
  • How to implement surveys at different customer journey touchpoints.
  • Why marketing attribution surveys often contradict Google Analytics data.
  • What questions to ask in post-purchase surveys.
  • How to create engaging surveys with high response rates.
  • What the ideal survey incentive amount is ($1 per minute).
  • How one retailer reduced $80,000 in dead stock using product surveys.
  • Why sharing survey data improves team decision-making.
  • How to balance survey frequency without annoying customers.
  • Why human connection through surveys builds trust in the AI era.

Links & Resources

Website: https://www.gojiberry.app/
Shopify App Store: https://apps.shopify.com/gojiberry
LinkedIn: https://www.linkedin.com/in/timothy-andersen/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3r2j8p4f

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

  continue reading

449 episodes

Artwork
iconShare
 
Manage episode 470624558 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---
In this episode, we explore how to collect zero-party data to drive Shopify store conversions.
Joining the conversation is Timothy Andersen, Co-founder of Gojiberry, a leading Shopify survey tool. Timothy shares valuable insights on leveraging customer-provided data for better marketing decisions, inventory planning, and building trust.
Learn the difference between data types and discover practical strategies for collecting and acting on zero-party data to improve your eCommerce business.

Topics discussed in this episode:

  • What zero-party data is and why it's more reliable than third-party cookies.
  • How to implement surveys at different customer journey touchpoints.
  • Why marketing attribution surveys often contradict Google Analytics data.
  • What questions to ask in post-purchase surveys.
  • How to create engaging surveys with high response rates.
  • What the ideal survey incentive amount is ($1 per minute).
  • How one retailer reduced $80,000 in dead stock using product surveys.
  • Why sharing survey data improves team decision-making.
  • How to balance survey frequency without annoying customers.
  • Why human connection through surveys builds trust in the AI era.

Links & Resources

Website: https://www.gojiberry.app/
Shopify App Store: https://apps.shopify.com/gojiberry
LinkedIn: https://www.linkedin.com/in/timothy-andersen/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3r2j8p4f

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

  continue reading

449 episodes

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