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How Top Brands Make Millions With Email & SMS — Jason Donapel | Why Retention Starts Before Conversion, How To Build Trust, What Makes A Strong Email List, How To Craft The Perfect Welcome Email, Why Simple Emails Work Best, What Email KPIs Matter (#380)

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Manage episode 471015283 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---
Discover practical strategies to enhance customer trust and retention with Jason Donapel, founder of EX (the Email Experience).
Jason reveals why businesses should prioritize moving audiences from expensive advertising platforms to owned channels like email and SMS. He shares insights on creating effective welcome flows, designing authentic lead magnets that attract true brand advocates rather than discount chasers, and implementing personalized messaging strategies.
Learn how to measure success through message volume and revenue per recipient, and why minimal, text-focused emails often outperform heavily designed alternatives in driving customer engagement and lifetime value.

Topics discussed in this episode:

  • Why retention starts before conversion.
  • How to build trust.
  • What makes a strong email list.
  • How to craft the perfect welcome email.
  • Why simple emails work best.
  • What Email KPIs matter.
  • How email segmentation boosts sales.
  • Why you should send more emails.
  • How email insights improve marketing.
  • What makes a winning email strategy.

Links & Resources

Website: https://www.jasondonapel.com/
Website: https://theemailexperience.com/
LinkedIn: https://www.linkedin.com/in/jason-donapel/
Facebook: https://www.facebook.com/exJasonDonapel/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/vyw8dbn9

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

  continue reading

449 episodes

Artwork
iconShare
 
Manage episode 471015283 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---
Discover practical strategies to enhance customer trust and retention with Jason Donapel, founder of EX (the Email Experience).
Jason reveals why businesses should prioritize moving audiences from expensive advertising platforms to owned channels like email and SMS. He shares insights on creating effective welcome flows, designing authentic lead magnets that attract true brand advocates rather than discount chasers, and implementing personalized messaging strategies.
Learn how to measure success through message volume and revenue per recipient, and why minimal, text-focused emails often outperform heavily designed alternatives in driving customer engagement and lifetime value.

Topics discussed in this episode:

  • Why retention starts before conversion.
  • How to build trust.
  • What makes a strong email list.
  • How to craft the perfect welcome email.
  • Why simple emails work best.
  • What Email KPIs matter.
  • How email segmentation boosts sales.
  • Why you should send more emails.
  • How email insights improve marketing.
  • What makes a winning email strategy.

Links & Resources

Website: https://www.jasondonapel.com/
Website: https://theemailexperience.com/
LinkedIn: https://www.linkedin.com/in/jason-donapel/
Facebook: https://www.facebook.com/exJasonDonapel/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/vyw8dbn9

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

  continue reading

449 episodes

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