The Unconventional Goal-Setting Method That Truly Works — Nate Littlewood | Why Goal Setting Fails, Why Founders Struggle And Fail Financially, Why Profit Strategy Matters, How To Work On The Business, How Fractional CFO's Add Value (#376)

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

5M ago 32:06

MP3•Episode home

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---
In this episode, we explore an unconventional approach to goal setting that helps entrepreneurs stay focused and achieve what matters most.
Our featured guest is Nate Littlewood, Founder and Fractional CFO at Future Ready. With nearly a decade on Wall Street and experience founding a seven-figure e-commerce brand, Nate shares practical insights on financial sustainability for mission-driven e-commerce and CPG founders.
He discusses why traditional goal setting fails, the power of the OKR framework, and how to identify the critical 20% of activities that truly move the needle in your business.
Topics discussed in this episode:

Why goal setting fails: Entrepreneurs chase too many “shiny objects” instead of the 10-20% that matters.
How OKRs help: They balance strategy and execution.
Revenue vs. profit gap: Founders focus on top-line growth but miss key profit metrics.
Why profit strategy matters: Prioritize improvements aligned with your strengths.
Founder time value: Weigh your “salary opportunity cost.”.
Fractional CFO value: Maximize ROI through smarter resource allocation.
Early-stage struggle: They need financial guidance but can't afford CFOs.
E-commerce founder types: Creatives, marketers, and self-aware learners.
Financial blind spots: Founders often miss key metrics like COGS ratios.
Work “on” the business: Regular check-ins prevent misalignment.

Links & Resources

Website: https://www.getfutureready.co/
LinkedIn: https://www.linkedin.com/in/nathanlittlewood/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/zj8fhusy
MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

449 episodes

#Business #Marketing #ECommerce #Digital Marketing #Entrepreneurship #Shopify #Onlinestore #Onlinebusiness #Sidehustle #Dropship #Entrepreneur #On this show you'll get insider tips #Profits. Subscribe now #Tech #E-Commerce