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How To Work Around Walled Gardens And Reach More Customers — Reeto Mookherjee | Why Traditional Attribution No Longer Works, How Brands Use First-party Data To Improve Targeting, Why Predictive AI Unlocks New Marketing Power (#375)

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Manage episode 468205515 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---
In this episode, we explore how to supercharge your marketing performance using predictive AI in the era of increased privacy regulations and data restrictions.
Our guest is Reeto Mookherjee, CEO and co-founder of Angler AI, a company pioneering predictive conversion software for digital marketing. Reeto shares insights on improving marketing efficiency and discusses how brands can adapt to recent changes in digital advertising platforms.
Start a 30-day free trial of Angler AI today. Click the link: https://www.getangler.ai/free-trial?utm_source=podcast&utm_medium=referral&utm_campaign=ecom-coffee-break
Topics discussed in this episode:

  • Why privacy changes demolished marketing performance.
  • How iOS updates doubled customer acquisition costs.
  • What predictive AI does to restore ad targeting.
  • How first-party data powers smarter marketing.
  • Why old attribution models stopped working.
  • How DTC brands are improving ROAS and reducing CAC
  • What makes the 'movable middle' crucial for growth.
  • How brands achieve 32% better media efficiency.
  • Why AI combinations amplify marketing results.
  • How to implement new tech in under 10 minutes.

Links & Resources

Website: https://www.getangler.ai/
Shopify App Store: https://apps.shopify.com/angler-ai-app
LinkedIn: https://www.linkedin.com/company/angler-ai
YouTube: https://www.youtube.com/@GetAnglerAI

Get access to more free resources by visiting the show notes at
https://tinyurl.com/29apttdz
MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

  continue reading

449 episodes

Artwork
iconShare
 
Manage episode 468205515 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---
In this episode, we explore how to supercharge your marketing performance using predictive AI in the era of increased privacy regulations and data restrictions.
Our guest is Reeto Mookherjee, CEO and co-founder of Angler AI, a company pioneering predictive conversion software for digital marketing. Reeto shares insights on improving marketing efficiency and discusses how brands can adapt to recent changes in digital advertising platforms.
Start a 30-day free trial of Angler AI today. Click the link: https://www.getangler.ai/free-trial?utm_source=podcast&utm_medium=referral&utm_campaign=ecom-coffee-break
Topics discussed in this episode:

  • Why privacy changes demolished marketing performance.
  • How iOS updates doubled customer acquisition costs.
  • What predictive AI does to restore ad targeting.
  • How first-party data powers smarter marketing.
  • Why old attribution models stopped working.
  • How DTC brands are improving ROAS and reducing CAC
  • What makes the 'movable middle' crucial for growth.
  • How brands achieve 32% better media efficiency.
  • Why AI combinations amplify marketing results.
  • How to implement new tech in under 10 minutes.

Links & Resources

Website: https://www.getangler.ai/
Shopify App Store: https://apps.shopify.com/angler-ai-app
LinkedIn: https://www.linkedin.com/company/angler-ai
YouTube: https://www.youtube.com/@GetAnglerAI

Get access to more free resources by visiting the show notes at
https://tinyurl.com/29apttdz
MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

  continue reading

449 episodes

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