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How To Grow Your List Faster Than Any Competitor — Soma Toth | Why Top Shopify Brands Use Welcome Popups, How Popups Boost Revenue By 10–20%, What Makes A Strong Popup Discount Offer, Why One-click Opt-ins Increase Signups, Why Tech Beats Design (#404)

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Manage episode 486828108 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify.
Our guest is Soma Toth, founder and CEO of recart.com. He shares insights on building active subscriber lists, creating effective popups, and why traditional list growth methods often fail.
Soma discusses their innovative one-click opt-in system that eliminates typing friction and reveals how popups can impact revenue by 10-20% when done right.
Topics discussed in this episode:

  • What list growth really means for e-commerce brands.
  • Why 84% of top Shopify brands use welcome popups.
  • How popups drive 5-15% revenue increases.
  • What makes the perfect popup discount offer.
  • Why technical popup optimization matters more than design.
  • How timing affects popup visibility vs conversion rates.
  • What screen recordings revealed about user behavior.
  • Why one-click opt-in eliminates the biggest conversion killer.
  • How audience networks work while respecting privacy.
  • What impact popups have on overall business performance.

Links & Resources

Website: https://recart.com/
Shopify App Store: https://apps.shopify.com/recart
LinkedIn: https://www.linkedin.com/in/somatoth/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2hp3phme

SUPPORT OUR SPONSOR
This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

  continue reading

449 episodes

Artwork
iconShare
 
Manage episode 486828108 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify.
Our guest is Soma Toth, founder and CEO of recart.com. He shares insights on building active subscriber lists, creating effective popups, and why traditional list growth methods often fail.
Soma discusses their innovative one-click opt-in system that eliminates typing friction and reveals how popups can impact revenue by 10-20% when done right.
Topics discussed in this episode:

  • What list growth really means for e-commerce brands.
  • Why 84% of top Shopify brands use welcome popups.
  • How popups drive 5-15% revenue increases.
  • What makes the perfect popup discount offer.
  • Why technical popup optimization matters more than design.
  • How timing affects popup visibility vs conversion rates.
  • What screen recordings revealed about user behavior.
  • Why one-click opt-in eliminates the biggest conversion killer.
  • How audience networks work while respecting privacy.
  • What impact popups have on overall business performance.

Links & Resources

Website: https://recart.com/
Shopify App Store: https://apps.shopify.com/recart
LinkedIn: https://www.linkedin.com/in/somatoth/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2hp3phme

SUPPORT OUR SPONSOR
This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

  continue reading

449 episodes

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