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How To Get Authentic Amazon Reviews Without Breaking The Rules — Adam Melenkivitz | Why Reviews Build Consumer Trust, Why Mixed Ratings Benefit Brands, Why Unconventional Marketing Drives Organic Reviews, What The New FTC Rule Means For Sellers (#405)

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Manage episode 487762612 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we talk about how to get real Amazon reviews without breaking the rules.

Our guest is Adam Melenkivitz, founder of Test Squared, a platform that helps Amazon sellers grow with FTC-compliant reviews.

He shares how sellers can earn trust, avoid fake reviews, and stay on the right side of the law—while also getting real feedback that helps improve their products.

Topics discussed in this episode:

  • Why authentic Amazon reviews are more critical than ever for building consumer trust.
  • What the new FTC rule means for Amazon sellers.
  • How TestSquared's matching system works without breaking Amazon's rules.
  • Why most reviews aren't five-star ratings and that's actually beneficial.
  • What product categories work best for authentic review programs.
  • How the 35-day review timeline varies by product type.
  • Why 20 authentic reviews is the magic number for Amazon's algorithm.
  • How proper vetting prevents fake testers from gaming the system.
  • What the affiliate program offers for referral partners.
  • Why being unconventional in marketing helps generate organic reviews.

Links & Resources

Website: https://www.testsquared.com/
Affiliate link: https://www.testsquared.com/affiliate
LinkedIn: https://www.linkedin.com/in/adammelenkivitz/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4h9sdwtn

SUPPORT OUR SPONSOR
This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

  continue reading

449 episodes

Artwork
iconShare
 
Manage episode 487762612 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we talk about how to get real Amazon reviews without breaking the rules.

Our guest is Adam Melenkivitz, founder of Test Squared, a platform that helps Amazon sellers grow with FTC-compliant reviews.

He shares how sellers can earn trust, avoid fake reviews, and stay on the right side of the law—while also getting real feedback that helps improve their products.

Topics discussed in this episode:

  • Why authentic Amazon reviews are more critical than ever for building consumer trust.
  • What the new FTC rule means for Amazon sellers.
  • How TestSquared's matching system works without breaking Amazon's rules.
  • Why most reviews aren't five-star ratings and that's actually beneficial.
  • What product categories work best for authentic review programs.
  • How the 35-day review timeline varies by product type.
  • Why 20 authentic reviews is the magic number for Amazon's algorithm.
  • How proper vetting prevents fake testers from gaming the system.
  • What the affiliate program offers for referral partners.
  • Why being unconventional in marketing helps generate organic reviews.

Links & Resources

Website: https://www.testsquared.com/
Affiliate link: https://www.testsquared.com/affiliate
LinkedIn: https://www.linkedin.com/in/adammelenkivitz/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4h9sdwtn

SUPPORT OUR SPONSOR
This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

  continue reading

449 episodes

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