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How AI Is Making Marketing Attribution (Finally) Easy— Scott Desgrosseilliers | Why Brands Fail Without Attribution, How AI Changes Tracking, Why Ad Platform Data Misleads, What Strategy Ensures Accurate Measurement, Why To Focus On New Customers (#417)

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Manage episode 495673080 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, discusses the complexities of marketing attribution and the common pitfalls brands face in tracking their ad campaigns.

He emphasizes the importance of having a reliable attribution source, the misconceptions surrounding ad platform reporting, and introduces his Five Forces system designed to help marketers optimize their strategies.

The conversation also highlights the role of AI in improving attribution accuracy and shares success stories from brands that have effectively utilized these strategies.

Use code COFFEEBREAK at 5Forces.com to get $800 off (regular price: $1,500).

Topics discussed in this episode:

  • Why ad platform data misleads brands and wastes spend.
  • How 30-day lookback windows create false attribution signals.
  • What measurement strategy every brand needs for accurate tracking.
  • Why paid media should prioritize new customer acquisition.
  • How to segment new vs. repeat customers effectively.
  • What the Five Forces system reveals about marketing alignment.
  • Why brands are flying blind without attribution frameworks.
  • How AI is revolutionizing the attribution process.
  • What dedicated onboarding support means for implementation.
  • How contact-based pricing works in attribution tools.

Links & Resources

Website: https://www.wickedreports.com/
LinkedIn: https://www.linkedin.com/in/scottd71/
Facebook: https://www.facebook.com/WickedReports/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/yvvtscp6

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

  continue reading

452 episodes

Artwork
iconShare
 
Manage episode 495673080 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, discusses the complexities of marketing attribution and the common pitfalls brands face in tracking their ad campaigns.

He emphasizes the importance of having a reliable attribution source, the misconceptions surrounding ad platform reporting, and introduces his Five Forces system designed to help marketers optimize their strategies.

The conversation also highlights the role of AI in improving attribution accuracy and shares success stories from brands that have effectively utilized these strategies.

Use code COFFEEBREAK at 5Forces.com to get $800 off (regular price: $1,500).

Topics discussed in this episode:

  • Why ad platform data misleads brands and wastes spend.
  • How 30-day lookback windows create false attribution signals.
  • What measurement strategy every brand needs for accurate tracking.
  • Why paid media should prioritize new customer acquisition.
  • How to segment new vs. repeat customers effectively.
  • What the Five Forces system reveals about marketing alignment.
  • Why brands are flying blind without attribution frameworks.
  • How AI is revolutionizing the attribution process.
  • What dedicated onboarding support means for implementation.
  • How contact-based pricing works in attribution tools.

Links & Resources

Website: https://www.wickedreports.com/
LinkedIn: https://www.linkedin.com/in/scottd71/
Facebook: https://www.facebook.com/WickedReports/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/yvvtscp6

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

  continue reading

452 episodes

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