The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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Content provided by Harshida Acharya, Fulfillment IQ, Ninaad Acharya, and Dan Coll. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harshida Acharya, Fulfillment IQ, Ninaad Acharya, and Dan Coll or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Digital Transformation in Action: How Luminess Rebuilt Its Supply Chain
Manage episode 463768580 series 3376229
Content provided by Harshida Acharya, Fulfillment IQ, Ninaad Acharya, and Dan Coll. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harshida Acharya, Fulfillment IQ, Ninaad Acharya, and Dan Coll or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Episode Summary
Join host Harshida as she sits down with Aaron Wilcox, COO of Luminess, to discuss the company’s remarkable transition from a TV-first business to a digital-first powerhouse. Aaron shares firsthand insights on how Luminess overhauled its logistics, adopted cutting-edge technology, and formed key 3PL partnerships to compete in the fast-moving beauty industry. From shifting fulfillment strategies to embracing data-driven decision-making, this episode is packed with valuable lessons for logistics and operations leaders navigating digital transformation.
What You’ll Learn
- Pivoting to Digital-First: How Luminess transitioned from TV-driven sales to a modern eCommerce model.
- Choosing the Right 3PL Partner: Key factors that influenced Luminess’ decision to outsource fulfillment.
- Balancing Tech & Operations: How investing in the right tech stack enabled growth and efficiency.
- Overcoming Logistics Challenges: Insights on tackling supply chain disruptions, delivery speed expectations, and inventory management.
- The Power of Data & Curiosity: Why staying data-driven and open to new solutions is crucial for operations leaders.
Highlights
🔹[00:01:00] – Aaron’s career journey: From Zeppler Hardware to leading Luminess’ transformation.
🔹 [00:04:00] – The shift from TV advertising to eCommerce and its impact on fulfillment.
🔹 [00:08:30] – Why Luminess chose to partner with a 3PL instead of handling fulfillment in-house.
🔹 [00:12:00] – The importance of strong relationships between brands and 3PL partners.
🔹 [00:15:00] – Exciting logistics trends: AI-driven forecasting, inventory tracking, and regional carriers.
🔹 [00:17:00] – Key leadership lessons: Stay curious, data-obsessed, and adaptable.
Quotes
💬[00:06:30] – "Once we realized our tech platform wasn’t capable of supporting the shift, we had to invest in new systems—Salesforce, Shopify, WMS, CRM. It changed everything." – Aaron Wilcox
💬 [00:10:15] – "The right 3PL partnership isn’t just about cost—it’s about tech capabilities, customer experience, and alignment with your brand’s goals." – Aaron Wilcox
💬 [00:12:15] – "The secret sauce in logistics is relationships—how well you collaborate with your 3PL to solve problems and serve customers." – Harshida
💬 [00:16:00] – "The minute you think you have it all figured out, something changes. Stay curious, keep learning, and adapt fast." – Aaron Wilcox
About the Guest
Aaron Wilcox is the Chief Operating Officer at Luminess, a beauty brand that has successfully transitioned from a traditional TV-first sales model to a thriving digital commerce operation. With a background in logistics, operations, and strategic partnerships, Aaron has played a key role in scaling Luminess through technology adoption and 3PL collaboration. His expertise in fulfillment strategy, customer experience, and supply chain agility makes him a valuable voice in the eCommerce logistics space.
Connect with Aaron on LinkedIn
Learn more about Luminess
Unlock the Future of Logistics at CartCon 2025
Want to stay ahead in logistics and e-commerce? CartCon 2025 is your chance to dive into the latest innovations, connect with industry experts, and discover solutions that will drive your operations forward. As a proud media partner, we invite you to join us at this game-changing event.
Ready to transform your logistics? Pre-register now: https://cart.com/preregister2025
Subscribe and Keep Learning!
If you’re a logistics leader looking to scale sustainably, don’t miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.
Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube
108 episodes
Share
Manage episode 463768580 series 3376229
Content provided by Harshida Acharya, Fulfillment IQ, Ninaad Acharya, and Dan Coll. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harshida Acharya, Fulfillment IQ, Ninaad Acharya, and Dan Coll or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Episode Summary
Join host Harshida as she sits down with Aaron Wilcox, COO of Luminess, to discuss the company’s remarkable transition from a TV-first business to a digital-first powerhouse. Aaron shares firsthand insights on how Luminess overhauled its logistics, adopted cutting-edge technology, and formed key 3PL partnerships to compete in the fast-moving beauty industry. From shifting fulfillment strategies to embracing data-driven decision-making, this episode is packed with valuable lessons for logistics and operations leaders navigating digital transformation.
What You’ll Learn
- Pivoting to Digital-First: How Luminess transitioned from TV-driven sales to a modern eCommerce model.
- Choosing the Right 3PL Partner: Key factors that influenced Luminess’ decision to outsource fulfillment.
- Balancing Tech & Operations: How investing in the right tech stack enabled growth and efficiency.
- Overcoming Logistics Challenges: Insights on tackling supply chain disruptions, delivery speed expectations, and inventory management.
- The Power of Data & Curiosity: Why staying data-driven and open to new solutions is crucial for operations leaders.
Highlights
🔹[00:01:00] – Aaron’s career journey: From Zeppler Hardware to leading Luminess’ transformation.
🔹 [00:04:00] – The shift from TV advertising to eCommerce and its impact on fulfillment.
🔹 [00:08:30] – Why Luminess chose to partner with a 3PL instead of handling fulfillment in-house.
🔹 [00:12:00] – The importance of strong relationships between brands and 3PL partners.
🔹 [00:15:00] – Exciting logistics trends: AI-driven forecasting, inventory tracking, and regional carriers.
🔹 [00:17:00] – Key leadership lessons: Stay curious, data-obsessed, and adaptable.
Quotes
💬[00:06:30] – "Once we realized our tech platform wasn’t capable of supporting the shift, we had to invest in new systems—Salesforce, Shopify, WMS, CRM. It changed everything." – Aaron Wilcox
💬 [00:10:15] – "The right 3PL partnership isn’t just about cost—it’s about tech capabilities, customer experience, and alignment with your brand’s goals." – Aaron Wilcox
💬 [00:12:15] – "The secret sauce in logistics is relationships—how well you collaborate with your 3PL to solve problems and serve customers." – Harshida
💬 [00:16:00] – "The minute you think you have it all figured out, something changes. Stay curious, keep learning, and adapt fast." – Aaron Wilcox
About the Guest
Aaron Wilcox is the Chief Operating Officer at Luminess, a beauty brand that has successfully transitioned from a traditional TV-first sales model to a thriving digital commerce operation. With a background in logistics, operations, and strategic partnerships, Aaron has played a key role in scaling Luminess through technology adoption and 3PL collaboration. His expertise in fulfillment strategy, customer experience, and supply chain agility makes him a valuable voice in the eCommerce logistics space.
Connect with Aaron on LinkedIn
Learn more about Luminess
Unlock the Future of Logistics at CartCon 2025
Want to stay ahead in logistics and e-commerce? CartCon 2025 is your chance to dive into the latest innovations, connect with industry experts, and discover solutions that will drive your operations forward. As a proud media partner, we invite you to join us at this game-changing event.
Ready to transform your logistics? Pre-register now: https://cart.com/preregister2025
Subscribe and Keep Learning!
If you’re a logistics leader looking to scale sustainably, don’t miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.
Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube
108 episodes
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Similar to eCom Logistics Podcast
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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continue reading
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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
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continue reading
This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
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Go offline with the Player FM app!
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