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Content provided by Chris Leake: Author, Consultant, Ecommerce Veteran, Amazon Selling Specialist, Chris Leake: Author, Ecommerce Veteran, and Amazon Selling Specialist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Leake: Author, Consultant, Ecommerce Veteran, Amazon Selling Specialist, Chris Leake: Author, Ecommerce Veteran, and Amazon Selling Specialist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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035 – Exciting Possibilities for Brands with Transparency by Amazon

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Manage episode 310073825 series 3047692
Content provided by Chris Leake: Author, Consultant, Ecommerce Veteran, Amazon Selling Specialist, Chris Leake: Author, Ecommerce Veteran, and Amazon Selling Specialist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Leake: Author, Consultant, Ecommerce Veteran, Amazon Selling Specialist, Chris Leake: Author, Ecommerce Veteran, and Amazon Selling Specialist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On Episode 30 we talked about some of the exciting ways Amazon’s new Transparency program could help brands take more control of their products on Amazon.

This episode is a follow-up to that one, based on a phone call we had with Amazon to learn more about the Transparency program. After talking with Amazon, we’re even more excited!

Here is some of what we share in this episode:

  • Transparency is NOT invitation-only…it is now open for any brand to enroll!
  • Ideally, a brand enrolling in the program should be brand registered, but even if you aren’t there may be a way for Amazon to verify your identity and allow you to enroll in Transparency.
  • If you sign up now, Transparency is free for the first 6 months!
  • Amazon is seeing Transparency as a way to help brands get rid of counterfeit product issues on ALL platforms, not just Amazon. They hope to sell the technology to companies like eBay, Walmart, and Alibaba.
  • If you enroll in Transparency you must affix the Transparency barcodes to ALL units of your enrolled product, not just the units that are intended to be sold on Amazon.

Want Help Enrolling in Transparency?

Fill out this short form to request a free half hour phone consultation with us, and we’ll help you determine whether Transparency is a good fit for your brand and how to take the next steps!

  continue reading

51 episodes

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iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on January 14, 2024 06:10 (1+ y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 310073825 series 3047692
Content provided by Chris Leake: Author, Consultant, Ecommerce Veteran, Amazon Selling Specialist, Chris Leake: Author, Ecommerce Veteran, and Amazon Selling Specialist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Leake: Author, Consultant, Ecommerce Veteran, Amazon Selling Specialist, Chris Leake: Author, Ecommerce Veteran, and Amazon Selling Specialist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On Episode 30 we talked about some of the exciting ways Amazon’s new Transparency program could help brands take more control of their products on Amazon.

This episode is a follow-up to that one, based on a phone call we had with Amazon to learn more about the Transparency program. After talking with Amazon, we’re even more excited!

Here is some of what we share in this episode:

  • Transparency is NOT invitation-only…it is now open for any brand to enroll!
  • Ideally, a brand enrolling in the program should be brand registered, but even if you aren’t there may be a way for Amazon to verify your identity and allow you to enroll in Transparency.
  • If you sign up now, Transparency is free for the first 6 months!
  • Amazon is seeing Transparency as a way to help brands get rid of counterfeit product issues on ALL platforms, not just Amazon. They hope to sell the technology to companies like eBay, Walmart, and Alibaba.
  • If you enroll in Transparency you must affix the Transparency barcodes to ALL units of your enrolled product, not just the units that are intended to be sold on Amazon.

Want Help Enrolling in Transparency?

Fill out this short form to request a free half hour phone consultation with us, and we’ll help you determine whether Transparency is a good fit for your brand and how to take the next steps!

  continue reading

51 episodes

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