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772: How to Grow On Instagram Using Stories (Without Overthinking It) with Shannon McKinstrie

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Manage episode 520986582 series 3012633
Content provided by Megan Porta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Megan Porta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Megan chats with social media strategist Shannon McKinstrie about creating Instagram stories that actually convert, without overthinking, overproducing, or burning out.

Shannon McKinstrie is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out.

If Instagram stories intimidate you or feel like another box to check, this episode will change your mind. Shannon McKinstrie breaks down the art of storytelling on Instagram in a way that's approachable, human, and fun. She shares her three-story formula, engagement hacks that feel natural, and simple ways to connect with your audience beyond recipes. You'll learn how to show up consistently, grow your visibility, and build trust with your followers. No perfection required.

Key points discussed include:

- Start simple: Three stories a day is all you need to build traction.

- The first story sets the tone: Greet, connect, and invite your audience in.

- Convert in story two: Drop social proof, share an offer, or link to fresh content.

- End with real life: Relatable, offbeat moments make you memorable.

- Engagement = conversation: Use polls, questions, and humor to start dialogue.

- Be human, not perfect: Messy stories often perform best because they're real.

- Test content in stories first: Use reactions to see what should become your next reel.

- Stop fearing your voice: Authenticity builds faster than flawless delivery.

Connect with Shannon McKinstrie

Website | Instagram

  continue reading

782 episodes

Artwork
iconShare
 
Manage episode 520986582 series 3012633
Content provided by Megan Porta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Megan Porta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Megan chats with social media strategist Shannon McKinstrie about creating Instagram stories that actually convert, without overthinking, overproducing, or burning out.

Shannon McKinstrie is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out.

If Instagram stories intimidate you or feel like another box to check, this episode will change your mind. Shannon McKinstrie breaks down the art of storytelling on Instagram in a way that's approachable, human, and fun. She shares her three-story formula, engagement hacks that feel natural, and simple ways to connect with your audience beyond recipes. You'll learn how to show up consistently, grow your visibility, and build trust with your followers. No perfection required.

Key points discussed include:

- Start simple: Three stories a day is all you need to build traction.

- The first story sets the tone: Greet, connect, and invite your audience in.

- Convert in story two: Drop social proof, share an offer, or link to fresh content.

- End with real life: Relatable, offbeat moments make you memorable.

- Engagement = conversation: Use polls, questions, and humor to start dialogue.

- Be human, not perfect: Messy stories often perform best because they're real.

- Test content in stories first: Use reactions to see what should become your next reel.

- Stop fearing your voice: Authenticity builds faster than flawless delivery.

Connect with Shannon McKinstrie

Website | Instagram

  continue reading

782 episodes

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