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740: From Bakery Owner to Blogger - Lessons in Organic Growth and Creative Freedom with Mimi Council

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Manage episode 504306143 series 3012633
Content provided by Megan Porta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Megan Porta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mimi Council talks about her journey from running a bakery for over a decade to building a flourishing food blog rooted in organic, approachable recipes.

Mimi Council founded one of the first organic bakeries in the country and ran it for over a decade before selling it. During that time she wrote 3 cookbooks. Now she’s a recipe developer, photographer, and food blogger. She also focuses on recipes for your dog in addition to bakery-style desserts.

This episode offers practical insight for anyone moving from brick-and-mortar food business into blogging. You’ll learn how to translate in-person experience into online success, avoid common pitfalls, and embrace the freedom and creativity that blogging allows.

Key points discussed include:

- Leverage existing audiences: Carry over loyal customers and social media followers to jump-start blog growth.

- Invest in photography skills: Strong visuals build credibility and make recipes irresistible.

- Keyword research is the new costing: Just like bakery pricing, keyword strategy determines profitability.

- Balance creation with strategy: More recipes alone won’t bring success without thoughtful planning.

- Embrace imperfection: Show real bakes rather than striving for flawless results.

- Use trends wisely: Translate seasonal bakery bestsellers into timely blog content.

- Protect your freedom: Blogging lets you enjoy flexible hours and creativity without the grind of long bakery shifts.

Connect with Mimi Council

Website | Instagram

  continue reading

748 episodes

Artwork
iconShare
 
Manage episode 504306143 series 3012633
Content provided by Megan Porta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Megan Porta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mimi Council talks about her journey from running a bakery for over a decade to building a flourishing food blog rooted in organic, approachable recipes.

Mimi Council founded one of the first organic bakeries in the country and ran it for over a decade before selling it. During that time she wrote 3 cookbooks. Now she’s a recipe developer, photographer, and food blogger. She also focuses on recipes for your dog in addition to bakery-style desserts.

This episode offers practical insight for anyone moving from brick-and-mortar food business into blogging. You’ll learn how to translate in-person experience into online success, avoid common pitfalls, and embrace the freedom and creativity that blogging allows.

Key points discussed include:

- Leverage existing audiences: Carry over loyal customers and social media followers to jump-start blog growth.

- Invest in photography skills: Strong visuals build credibility and make recipes irresistible.

- Keyword research is the new costing: Just like bakery pricing, keyword strategy determines profitability.

- Balance creation with strategy: More recipes alone won’t bring success without thoughtful planning.

- Embrace imperfection: Show real bakes rather than striving for flawless results.

- Use trends wisely: Translate seasonal bakery bestsellers into timely blog content.

- Protect your freedom: Blogging lets you enjoy flexible hours and creativity without the grind of long bakery shifts.

Connect with Mimi Council

Website | Instagram

  continue reading

748 episodes

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