Dynamic Metrics, with David Randolph, Sr. VP of Strategy, Alloy Marketing
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In this episode of the Dynamic Decisions podcast, Teasha Cable interviews David Randolph, SVP of Strategy and Performance at Alloy, discussing the intricacies of omni-channel marketing.
They explore critical elements for success in this space, the importance of understanding consumer behavior, and the challenges of making decisions with incomplete information.
David shares insights on tracking outcomes, the complexities of attribution in marketing, and the significance of decision-making styles. The conversation culminates in a look at future decisions leaders will need to make in a rapidly evolving business landscape.
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32 episodes