In this episode ofDynamic Decisions, host Teasha Cable sits down with Charlotte Lucas, Head of Strategy and Operations atScoreplay, to explore the evolving world ofdigital strategy in sports media.

They dive into how sports organizations can leverage tools like Scoreplaya platform that centralizes media content for teams and leaguesto drive engagement and revenue.

Charlotte breaks down thekey metricsthat matter (impressions, engagement, etc.), the importance ofaligning digital strategies with organizational goals, and whydata-driven decision-makingis critical for success.

They also discussframeworks for high-stakes decisions, the challenges of preservinginstitutional knowledge in startups, and howAI and documentation toolscan help.

The conversation shifts toretaining audience attentionin a competitive landscape, particularly with Gen Z, and whymedia infrastructureis a game-changer for sports brands.

Key Takeaways:
Digital strategy is vital for sports organizations to maximize content value.
Impressions & engagement metricsreveal what content resonates with audiences.
Hypothesis-driven decisionsand transparency keep teams aligned.
OKRs and structured frameworksimprove accountability in fast-moving startups.
AI and CRMscan preserve institutional knowledge amid rapid growth.
WinningGen Zs attentionrequires strong media infrastructure and compelling content.

Perfect for sports biz professionals, marketers, and startup leaders looking to sharpen theirdigital strategyanddecision-making rigor!

#SportsBiz #DigitalStrategy #DataDriven #Leadership #StartupLife

• Reach Charlotte on LinkedIn
• Learn more about scoreplay.io
• Start making better decisions at cmodel.io