Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Ep 513: From Handmade to Nationwide: How Char Charms Scaled Hydration Accessories with Founder Charlotte Trecartin

37:17
 
Share
 

Manage episode 486435137 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Today we’re joined by Charlotte Trecartin, the founder of Char Charms, a brand creating customizable accessories for drinkware. Charlotte’s journey from handmade prototypes in her college dorm room to nationwide deals with Target and Dick’s Sporting Goods offers a masterclass in category creation and scaling.

In this episode, we dive into:

  • Why starting scrappy can be your biggest asset in product development.
  • How TikTok virality and LinkedIn cold outreach helped Char Charms secure major retail deals.
  • Strategies for differentiating product lines between DTC and retail to maximize growth.
  • The challenge of scaling production from handmade to mass manufacturing.
  • Future plans including collaborations with major brands like Hello Kitty.

Whether you’re a founder, marketer, or entrepreneur, this episode offers practical takeaways you can implement today.

Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc

Timestamps

00:00 - Launching Char Charms and early prototypes

02:00 - How Charlotte connected with retailers like Target and Dick's

04:00 - TikTok as a growth engine and content strategy

06:00 - Insights from Charlotte’s door-to-door sales background

08:00 - Leveraging LinkedIn to secure retail partnerships

10:00 - Target nationwide launch and SKU expansion

12:00 - Challenges of launching into retail and margin management

14:00 - Vision boards and goal-setting approach

16:00 - The role of mentors in Charlotte’s journey

18:00 - Future plans: Collaborations with big brands and DTC focus

20:00 - Key advice for entrepreneurs and TikTok consistency

Hashtags

#DTC #ecommerce #startupstories #retailstrategy #tiktokmarketing #entrepreneurship #hydrationaccessories #mentorship #growthmindset #brandcollaborations

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

621 episodes

Artwork
iconShare
 
Manage episode 486435137 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Today we’re joined by Charlotte Trecartin, the founder of Char Charms, a brand creating customizable accessories for drinkware. Charlotte’s journey from handmade prototypes in her college dorm room to nationwide deals with Target and Dick’s Sporting Goods offers a masterclass in category creation and scaling.

In this episode, we dive into:

  • Why starting scrappy can be your biggest asset in product development.
  • How TikTok virality and LinkedIn cold outreach helped Char Charms secure major retail deals.
  • Strategies for differentiating product lines between DTC and retail to maximize growth.
  • The challenge of scaling production from handmade to mass manufacturing.
  • Future plans including collaborations with major brands like Hello Kitty.

Whether you’re a founder, marketer, or entrepreneur, this episode offers practical takeaways you can implement today.

Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc

Timestamps

00:00 - Launching Char Charms and early prototypes

02:00 - How Charlotte connected with retailers like Target and Dick's

04:00 - TikTok as a growth engine and content strategy

06:00 - Insights from Charlotte’s door-to-door sales background

08:00 - Leveraging LinkedIn to secure retail partnerships

10:00 - Target nationwide launch and SKU expansion

12:00 - Challenges of launching into retail and margin management

14:00 - Vision boards and goal-setting approach

16:00 - The role of mentors in Charlotte’s journey

18:00 - Future plans: Collaborations with big brands and DTC focus

20:00 - Key advice for entrepreneurs and TikTok consistency

Hashtags

#DTC #ecommerce #startupstories #retailstrategy #tiktokmarketing #entrepreneurship #hydrationaccessories #mentorship #growthmindset #brandcollaborations

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

621 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play