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Ep 512: Pilothouse’s Q4 Playbook: Meta Media, Mother’s Day, and Creative Strategy | AKNF

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Manage episode 485792665 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this episode of the DTC Podcast, host Eric Dyck welcomes Avery from Ad-venturous and Taylor Cain from Pilothouse to break down key takeaways from Mother’s Day campaigns and how they inform Q4 preparedness.

🎯 Key Topics Covered:

  • Meta’s evolving ad ecosystem: Advantage+ Shopping is being replaced by Sales campaigns—test both now.
  • Creative strategies for gifting: Use creator-generated content that speaks to gift buyers, and keep promos simple and clear.
  • Memorial Day as a testing ground: Why testing promos and creative during Memorial Day sets the stage for successful Q4 execution.
  • Efficiency vs. scale: Many brands are prioritizing margin over raw volume—learn how this shift affects ad strategies.

🔑 One Big Idea: Start testing now. Memorial Day is your launchpad for Q4 insights and optimizations.

Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc

Timestamps

00:00 – Meta Mother’s Day promo variations and strategies

02:00 – Instant’s role in email capture and revenue recovery

04:30 – Creative tactics for giftable brands around Mother’s Day

07:00 – Meta’s CPM trends and scaling insights

10:00 – Threads’ emergence and media buying implications

12:30 – Memorial Day as a Q4 testing ground

16:00 – Memorial Day offer strategies and testing recommendations

19:00 – Future plans for the Adventurous podcast

Hashtags

#DTCMarketing

#MetaAds

#EcommerceStrategy

#Mother’sDayMarketing

#DigitalAdvertising

#CreativeStrategy

#Q4Planning

#ThreadsSocialMedia

#MemorialDaySales

#AdventurousPodcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

612 episodes

Artwork
iconShare
 
Manage episode 485792665 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this episode of the DTC Podcast, host Eric Dyck welcomes Avery from Ad-venturous and Taylor Cain from Pilothouse to break down key takeaways from Mother’s Day campaigns and how they inform Q4 preparedness.

🎯 Key Topics Covered:

  • Meta’s evolving ad ecosystem: Advantage+ Shopping is being replaced by Sales campaigns—test both now.
  • Creative strategies for gifting: Use creator-generated content that speaks to gift buyers, and keep promos simple and clear.
  • Memorial Day as a testing ground: Why testing promos and creative during Memorial Day sets the stage for successful Q4 execution.
  • Efficiency vs. scale: Many brands are prioritizing margin over raw volume—learn how this shift affects ad strategies.

🔑 One Big Idea: Start testing now. Memorial Day is your launchpad for Q4 insights and optimizations.

Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc

Timestamps

00:00 – Meta Mother’s Day promo variations and strategies

02:00 – Instant’s role in email capture and revenue recovery

04:30 – Creative tactics for giftable brands around Mother’s Day

07:00 – Meta’s CPM trends and scaling insights

10:00 – Threads’ emergence and media buying implications

12:30 – Memorial Day as a Q4 testing ground

16:00 – Memorial Day offer strategies and testing recommendations

19:00 – Future plans for the Adventurous podcast

Hashtags

#DTCMarketing

#MetaAds

#EcommerceStrategy

#Mother’sDayMarketing

#DigitalAdvertising

#CreativeStrategy

#Q4Planning

#ThreadsSocialMedia

#MemorialDaySales

#AdventurousPodcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

612 episodes

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