DRIVING PERFORMANCE S3 IS HERE!!!

And to bless us with her presence for Episode 1 is none other than Lisa Guerra, founder of Experiment Beauty and all-around delight to chat with.

And she came equipped with ALL the lessons for her fellow founders.

Lisa traces a childhood love of chemistry into a beauty brand built on proof, not hype.

The Experiment Beauty positioning is simple and sharp: efficacy first—with aesthetics as the amplifier, not the excuse.

“Everything you do has to ladder up to that.” It’s the north star that shaped product, messaging, and every brief.

Early retail interest came fast—Sephora fast—but Lisa chose restraint over speed. “I’m glad we went slower,” she says, a rare founder sentence that paid off.

That pause refined the pitch. The “ah-ha” moment: lead with what works, then package it beautifully. Advice from Lisa: know your pitch cold.

Creators became the growth spark. Unprompted influencer love spiked Amazon and Google searches—proof that thoughtful seeding can power “effortless expansion.”

Lisa has beef with fear-mongering and trend-chasing. As beauty’s self-appointed Chemistry Advocate™️, she’s dismantling the “chemistry = danger” stereotype (thanks Breaking Bad).

Experiment shows you don’t have to choose. “Why not both?” Science and aesthetics—performance with a playful, shareable look.

The result is a brand that scaled by message discipline, community ignition, and patient sequencing—less sprint, more compounding.

Takeaways: go slower to go farther; let efficacy anchor every touchpoint; treat creators as a flywheel, not a tactic; educate instead of scaring; and when the consumer wants both, give them both.

Listen wherever you get your podcasts!