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Content provided by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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11 - Scaling from Series B to Series D in 3 years and learnings from it (with Paula Molinar, Senior Manager, Demand Generation at Paddle)

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Manage episode 329294021 series 3293761
Content provided by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Paula Molinar is the Senior Manager, Demand Generation at Paddle. Paula started at the company in 2019 when they where just 90 people. A few weeks ago they took in their series D investment of $200M and in this episode Paula share their biggest learnings and also marketing successes.

In this episode we talked about:

  • Moving from capturing to creating demand
  • Insights from having BDRs within the marketing team.
  • Learnings from implementing a "how did you hear about us" form field.
  • Why you should focus on Storytelling Ads that tell people everything they need to know already in the feed.

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in Europe share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 329294021 series 3293761
Content provided by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Paula Molinar is the Senior Manager, Demand Generation at Paddle. Paula started at the company in 2019 when they where just 90 people. A few weeks ago they took in their series D investment of $200M and in this episode Paula share their biggest learnings and also marketing successes.

In this episode we talked about:

  • Moving from capturing to creating demand
  • Insights from having BDRs within the marketing team.
  • Learnings from implementing a "how did you hear about us" form field.
  • Why you should focus on Storytelling Ads that tell people everything they need to know already in the feed.

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in Europe share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.

  continue reading

40 episodes

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