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Content provided by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide)

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Manage episode 390614349 series 3293761
Content provided by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it.
You will learn about:

  • Understand where your audience consume content
  • Split your funnel into high-intent and low-intent
  • Understand the dark funnel
  • Create demand vs capture demand?
  • Why should you care about building an owned audience?

🌍 Join our community of 700+ European B2B Marketers on drivingdemand.io.
This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 390614349 series 3293761
Content provided by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it.
You will learn about:

  • Understand where your audience consume content
  • Split your funnel into high-intent and low-intent
  • Understand the dark funnel
  • Create demand vs capture demand?
  • Why should you care about building an owned audience?

🌍 Join our community of 700+ European B2B Marketers on drivingdemand.io.
This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

  continue reading

40 episodes

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