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What Reddit and TikTok Reveal About Patient Behavior (and How to Use It)
Manage episode 498785242 series 3374874
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Patients aren’t just Googling symptoms anymore.
They’re watching videos and joining online communities to find real answers from real people.
In this episode of the DrMarketingTips Show, Jennifer and Corey break down how TikTok and Reddit are quietly transforming the way patients find, consume, and trust healthcare information and why that matters for your marketing strategy.
Tune in to Discover:
- The real reason Reddit is a gold mine for patient sentiment and raw insights
- What TikTok can teach you about content format, tone, and trust
- How to “borrow the tone” from these platforms without being on them
- What agentic AI is—and how it can help automate your strategy
- Actionable tips to make your content feel more native, authentic, and scalable
Whether you're ready to start exploring new platforms or just want smarter ways to use what you're already doing, this episode gives you the why and the how.
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