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GEO and the Evolution of Search: How to Future-Proof Your Practice’s Digital Strategy
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In this episode of the DrMarketingTips Show, Jennifer and Corey dig into a new wave of search disruption known as GEO (Generative Engine Optimization) and what it means for your medical practice.
With platforms like ChatGPT, Claude, Grok, Perplexity, and Gemini reshaping how patients find care, traditional SEO is no longer enough. Instead, practices need to start optimizing content for AI-generated search results, especially if they want to stay competitive in this rapidly evolving landscape.
Whether you're just hearing about GEO for the first time or you're already reformatting content, this episode provides a clear roadmap for how to get started and put your best foot forward.
Tune in to Discover:
- What GEO is and how it differs from traditional SEO
- Why AI-powered search results are reducing clicks to websites (and how to adapt)
- 5 practical steps to optimize your content for AI-generated answers
- The role of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) in boosting visibility
- How to audit your current content and improve formatting for AI tools
- The importance of FAQs, citations, quotes, and structured language
- Why “common language” matters more than technical credentials in search visibility
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