Did your content marketing achieve its intended outcomes? If YES, then it’s quality. If NO, then it’s not quality.

B2B marketers are obsessed with “quality” content. Some are obsessed with The Style Guide and are incensed by a missing comma (especially if it’s Oxford). Many are obsessed because they are stuck in an unofficial yet ongoing companywide debate about what makes High Quality Content and can’t get anything out the door.

Ultimately, defining quality content marketing should be as simple as: did it work?

In this episode, we’re exploring the messy truths about quality, style, and why perfection isn’t always the goal. Because let’s face it—success is about being effective, unique, and embracing the beautiful chaos. Not perfection.

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