Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing. Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. Join us for in-depth conversations about B2B marketing behind the ...
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Devin Bramhall Podcasts

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Content Is Overrated, Community Is Everything
36:26
36:26
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36:26Building a community isn’t as simple as posting content and hoping for the best. It’s about real connections, authentic conversations, and making people feel like they’re part of something bigger than just your brand. In this episode, Devin and Margaret explore what it really takes to build a community-driven brand, the challenges that come with it…
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B2B buyers used to be wowed by a sleek product demo and a well-placed buzzword. Now? They’re rolling their eyes at your AI-powered, next-gen whatever. The reality: your buyers have changed. They’re more diverse, more skeptical, and they don’t care about your shiny tech unless it actually solves a problem. They grew up with software, they expect it …
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Let Go, You Control Freak (Your Team Will Thank You)
46:14
46:14
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46:14Control and creativity don’t always play nice together—especially when you’re leading a team. Knowing when to hold tight to your vision and when to let go is a balancing act that even the best struggle with. Some leaders micromanage every detail, others delegate so freely they lose sight of the bigger picture. And somewhere in between? That’s where…
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The LinkedIn Plagiarism Olympics: And the Gold Medal Goes To…
37:01
37:01
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37:01Stealing ideas is as old as time, but in the age of AI and content overload, the lines between inspiration and straight-up plagiarism blur. Some folks remix, some give credit where it’s due, and some? They copy-paste, cross their fingers, and hope no one notices. When someone lifts your words, runs them through ChatGPT, and then presents them as th…
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Personal Branding: You’re (Still) Overthinking It
40:45
40:45
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40:45What does personal branding actually do for individuals today—especially in a world where trust in institutions and executives is fading? Personal branding is your reputation. As tech evolves and channels shift, your reputation is your leverage. Yes, even in B2B. Actually, especially in B2B. Like it or not, you already have a personal brand—even if…
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Fame is a rat race both to reach and then maintain. It’s not for everyone. But these days, folks who want to support themselves as content creators or “influencers” kinda have play the fame game. Only instead of hiring a PR team to stay in the zeitgeist, they have to become constant content machines and algorithm strategists to earn the popularity …
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Are websites still pulling their weight in B2B marketing, or are we all just clinging to the past? In this episode, we’re throwing a little shade at outdated digital strategies and breaking down the chaos marketers face today—think shifting customer behaviors, the AI takeover, and the sneaky lies your web metrics might be telling you. We’ll get int…
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All marketers have heard absurd statements from bosses and co-workers. In this episode, we’re sharing stories from marketers about the hilarious and downright baffling requests, feedback and mandates they’ve gotten from on high: bosses and others in the C-suite, clients, know-it-all VCs and the beloved tech teams who think they can do marketing bet…
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Are we really at peak content? An IG story is an IG story. A TikTok is…well, a TikTok. Calling everything content isn’t exactly strategic. It’s time to move away from lumping everything into one pile and treat our creations with more intention. When you stop thinking about just creating “content” and start thinking about the message, medium and out…
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Has your latest challenge reshaped your definition of success? If yes, you’ve likely unlocked a deeper level of growth. If not, it might be time to consider a new perspective.In a society fixated on constant achievement and proving our worth, what if the toughest moments—like surviving cancer twice—are the ones that teach us to embrace imperfection…
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You Sure Know How To Work That High-Quality Content
39:28
39:28
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39:28Did your content marketing achieve its intended outcomes? If YES, then it’s quality. If NO, then it’s not quality. B2B marketers are obsessed with “quality” content. Some are obsessed with The Style Guide and are incensed by a missing comma (especially if it’s Oxford). Many are obsessed because they are stuck in an unofficial yet ongoing companywid…
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Ever feel like content marketing comes with way too much drama? Same, bestie. In this episode, we’re taking a closer look at those so-called “emergencies”—typos, broken links, chaotic launches—and letting you in on a secret. It’s never life or death. We’re going to share relatable stories of missteps, embarrassing moments, and the occasional PR hic…
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We meant to record an episode on influence vs fame, but instead we had it out about life in general right now and what we’re doing to thrive and cope. We know other folks are experiencing their own deluge of circumstance, so as per usual, we’re broadcasting our own closet monsters in the hopes that ya’ll might benefit. Expect stories about giving u…
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B2B Content is Dead (Just Kidding, But We Need to Talk)
36:31
36:31
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36:31Nobody wants to think outside the box anymore, and it is so boring! While creators and solopreneurs have incorporated video, AI, newsletters, partnerships and more to diversify their product offerings and growth strategy, executives in B2B continue cowering behind old growth tactics. While these execs complain about diminishing returns from SEO, so…
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In this replay episode, we dive into fear and what it can do when left unresolved. And spoiler alert, it keeps us from being productive, connecting with others, and ultimately from personal and career growth. It also never goes away and in fact, can become an even bigger obstacle as you progress in your career. Whether you work for yourself, run a …
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Replay: Human Connection is Your Differentiator
35:20
35:20
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35:20In this replay episode, we summarized the "state of marketing" and what we were looking forward to in the future. Are we there yet? You decide. But we can tell you we’re (still) looking forward to some genuine human connection and fostering authentic content creation in the coming year more than we are into slangin’ the same old worries we’ve been …
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Replay: Why You Should Lean Into Audacity
39:50
39:50
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39:50This replay episode might be one of our favorites of all time. Audacity - or as the kids call it: delulu. You need more of it in your life. In this episode, we explore our own relationship with audacity, how to cultivate it, why it’s so elusive to maintain, and why it’s so important at this (and any point) in your career. Resources: Subscribe to ou…
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Replay: The Marketing Problems Keeping Your C-Suite Up at Night
42:15
42:15
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42:15In this replay episode, we look back at a discussion we had in Q4 last year around the problems our CEO and founder friends face. Since many of their problems felt, at the time, like nothing new, you can see how we wanted to revisit these again this year. Because even if the problem isn't a new one, that doesn’t mean they aren’t any easier to handl…
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Replay: The Biggest Problems CEOs & Marketers Face
42:15
42:15
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42:15In this replay episode, we revisit the stories our CEO & founder friends shared with us last year about what topics are keeping them up at night. While they've probably moved on from these problems, they're still problems that plague many a founder and marketing department in our industry. We channel their full consultative skills and reference the…
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Replay: Is Your Content Strategy Outdated?
43:34
43:34
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43:34In this replay episode, we take a look back on the content strategies of the past, and of the past/present when this was recorded (in 2023). Where is content marketing headed? Where has it been? What can we take with us into 2025? Things we discuss include personal branding, relatable content, and value-additive content—which never go out of style.…
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We’re back! With a quick bonus episode before season 5 kicks off in January 2025. We’re keeping the feed rolling until then with some replays and bonus episodes to keep you company, and in this bonus episode, we’re catching you up on what we’ve been up to lately. Hope you enjoy, and see you in January! Connect with Devin: https://www.linkedin.com/i…
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Replay: Why CEOs & Marketing Leaders Don't Get Along
1:01:45
1:01:45
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1:01:45In this replay episode, Devin and Margaret share stories from their experiences working with founders/CEOs in-house and agency-side over the last decade to discuss the issues at play in the CEO/founder and marketing leader relationship. Some bigger themes they cover are the importance of shared language and understanding of metrics, how communicati…
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Replay: Marketing Attribution, So Hot Right Now
37:23
37:23
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37:23Welcome back to Don't Say Content! While we gear up for season 5, we are re-releasing a timely episode on marketing attribution, AI in content strategy, and the evolution of SEO and brand awareness. To get even more specific, we dive into the ongoing debate over the relevance of attribution models, the necessity of integrating quality relationship-…
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On this bonus episode, you'll hear our own Devin Bramhall in conversation with Alex Kracov from Dock on his show, Grow and Tell. They talk about how startups should be thinking about content, how she scaled Animalz, and how she grew our podcast, Don't Say Content. Check out Grow and Tell here: https://www.dock.us/grow-and-tell…
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Replay: What Founders/CEOs Are Getting Wrong When Hiring and Managing Marketers
38:51
38:51
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38:51In this replay, we're talking about one of those tough moments in leadership. You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing. What background do you look for? How do you set them up for success? We’ve seen the downward spiral of failure: your VCs/board giving bad a…
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Bonus: What's it Really Like to Grow an Audience? (with Rachel Elsts Downey)
54:42
54:42
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54:42Just like Content Marketing, growing an audience (organically) takes consistent investment and patience. How much time depends on your resources, strategy and - perhaps most importantly - how broad of a community you're trying to build. Plus a whole bunch of other questions and factors within those areas. We've learned a lot while building Don't Sa…
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Bonus: Devin Bramhall on 2 Pizza Marketing
39:24
39:24
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39:24In this episode, Devin Bramhall joins Ashley McGovern and Melissa Moody on their show, 2 Pizza Marketing. Like what you hear? Check out their show here: https://www.2pizzamarketing.com/ Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/…
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Replay: What to Do When You Feel Like a Failed Marketer
1:04:14
1:04:14
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1:04:14In this replay episode, we're revisiting lessons we've learned around failure. Did you just get fired? Spend a bunch of money on a marketing project or campaign that didn’t work? It can feel like marketing failures are happening today at a higher rate than ever before. Markets are changing; buyer’s processes, decision-making, and budgets are in flu…
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Never Forget - Human Connection Sets You Apart
31:25
31:25
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31:25We’ve talked about a lot of things the past 17 episodes—so where have we landed among the strategies and thoughts and endless fodder around the “state of marketing” at the end of this season? Well, we can tell you we’re looking forward to some genuine human connection and fostering authentic content creation in the coming months more than we are in…
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Adaptive Content Marketing is the Way Through This Mess (with George Chasiotis)
54:11
54:11
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54:11When times are changin' the rigidity of prescriptive playbooks simply don't work. Instead, companies need adaptive strategies that enable them to capitalize on timely opportunities (the term "growth hacks" comes to mind - with shame), and experiment constantly all while making progress towards their growth goals. Is this the marketing utopia we've …
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The K-Hole Echo Chamber of Marketing Lunatics aka LinkedIn These Days
39:51
39:51
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39:51For all the hype around marketing right now, very little is actually happening besides Google solidifying its dictatorship over businesses trying to use the internet for some free marketing. Nothing is free anymore it seems, except the public displays of insanity by humans on the internet. It’s basically become an adult children’s book of attempted…
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How’s Misogyny Doing Since The Last Time We Talked About It?
40:58
40:58
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40:58We’re not outspoken; we’re speaking…the truth. Our culture doesn’t support women in the workplace effectively (or in some cases, at all), and it doesn’t support the men who are trying to operate and lead equitably, either. But let’s give the bulk of the credit where it’s due: there’s a significant number of men and women who don’t support change ei…
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Senior Marketers Gather & Pretend Everything is OK
24:59
24:59
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24:59We had just recorded an episode about CMOs being anxious when Devin attended AudienePlus’s Golden Hour conference, where the IRL of stressed-out and disillusioned marketers was not only the prevailing topic but also the mood of attendees. This one-day event was a cathartic gathering of senior marketers eager to get their feelings out (then drink th…
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CRO & the Future of Marketing Strategy (with Ned MacPherson)
56:14
56:14
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56:14Experimentation is the Queen of Marketing Strategy these days as Martech continues to evolve, GenAI content becomes the new keyword stuffing and Google follows their hearts on SERPs in what seems like a midlife crisis-induced mushroom trip. No one knows what’s going to happen, so the best marketing strategy today involves testing & play to determin…
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Building Relationships is Free: Balancing Budget + Creativity in Marketing (with Rachel Elsts Downey)
57:18
57:18
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57:18Marketing is really just relationship-building at scale. But within that "scale" are activities that aren't 100% programmable. That's what a successful marketing mix looks like. But explaining that to stakeholders isn't always easy. As marketers we have to be both business strategists, human connectors and creatives. Today we're talking with Rachel…
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It’s 5 pm, do you know how your CMO is doing? You probably do, because they are anxiously wading through the same muck wondering how they are going to deliver consistent results while the foundation of their industry and macro environment are in tumult. The average day of a CMO right involves trying to strategically plan growth when even demand gen…
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What Should a Marketing Team Look Like NOW?
42:52
42:52
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42:52What makes a marketing function successful today? There are new trends and old playbooks, but what marketers do startups really need? And what about bigger companies? We talk structure, success, and our big dreams for what it looks like in the future. Join us as we chat through what types of marketers we see rising to the top now, and how marketing…
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Personal Branding: You’re (Still) Being Silly About It
40:45
40:45
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40:45We talked about it way back in season 1. Today, what we’re interested in is: What personal brand currently does for individuals, particularly in a world where there's waning trust among institutions and executives? Personal branding is reputation. As tech moves faster, channels change more rapidly, you have to harness your reputation. Yes, even if …
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Does AI Change What We Think About Quality Content?
43:11
43:11
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43:11Ok, ok. So, we’ve all been wrapping our heads around how to use AI in our content marketing production and distribution for a bit now. It’s time we talk about it. In this episode, we dive into some bigger questions. How should you think about AI? How will it affect quality? What does AI change? And what will always remain? If you’re using AI, or if…
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Mastering Senior Leadership Dynamics at Corporate Giants with Atlassian's Ashley Faus
1:01:32
1:01:32
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1:01:32As you ascend to higher levels in your career, your most valuable skill becomes navigating internal politics, policy, and process. It's not just about managing up when you work for large companies, it's about managing many senior stakeholders and the dynamics they bring with them. Competency goes a long way to getting the opportunities you want, th…
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You're Killing ROI with Your Marketing Attribution
35:25
35:25
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35:25This is the best episode we’ve ever recorded. Is it because we get into an in-depth spicy conversation (cough, argument, cough) about why everyone and their mother are measuring awareness and affinity marketing programs totally wrong? Is it because Margaret gets so heated that she drops f-bombs, and eventually Devin says something she RARELY ever s…
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Marketers: You Are Ruining Your Own Career Growth
29:11
29:11
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29:11No one taught us the new skills we needed when we became heads of marketing/VPs of marketing. All of a sudden, the majority of our work wasn't marketing itself. Not the external stuff. The majority of our work was executive alignment around the priorities and budget of marketing. And to do so in an exec team that - for the most part - didn't have a…
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The Benefits of Being Completely Audacious
35:55
35:55
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35:55Audacity - or as the kids call it: delulu. You need more of it in your life. In this episode, we explore our own relationship with audacity, how to cultivate it, why it’s so elusive to maintain, and why it’s so important at this (and any point) in your career. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partne…
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1
Marketers Are Actually Business Strategists (If You Do It Right)
31:52
31:52
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31:52Is marketing a creative or business role? We believe that marketing should be heavily involved in business strategy - not just creative strategy. But oftentimes, the marketing teams are positioned to support business growth rather than craft the strategy itself. In this episode, we explore how founders/CEOs can deploy their marketing function to fo…
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1
What Founders/CEOs Are Getting Wrong When Hiring and Managing Marketers
37:18
37:18
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37:18It’s a tough moment: You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing. What background do you look for? How do you set them up for success? We’ve seen the downward spiral of failure: your VCs/board giving bad advice, a lack of shared language around marketing roles a…
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1
Here’s What Exactly to Do When You Feel Like a Failed Marketer
1:02:32
1:02:32
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1:02:32Did you just get fired? Spend a bunch of money on a marketing project or campaign that didn’t work? It can feel like marketing failures are happening today at a higher rate than ever before. Markets are changing; buyer’s processes, decision-making, and budgets are in flux; and companies are switching up their marketing organizations and leadership.…
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Here's a bonus episode from Devin's conversation with Joei Chan on her post, Good Boss, Bad Boss. It's a meaty one where she share lots of secrets about being a good and bad boss, and stories from her time as the boss of all bosses (CEO). Also, season 4 is dropping soon! We're kicking off season 4 on 2/6 with a live show on YouTube. You won't want …
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Have you missed us?! Don’t Say Content season 4 is coming back on February 6th, and we’d love for you join us—here on the feed or live, on Youtube. We’re starting the season off on YouTube live on February 6th at noon ET. But don’t worry, we’ll drop the live show on the podcast feed if you can’t make it. Wanna join us live? Check out our YouTube ch…
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BONUS: Margaret Kelsey's Strategic Brand Flywheel on Marketing Powerups
1:02:19
1:02:19
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1:02:19Bonus episode time! Before season 4 drops, enjoy this bonus episode where Margaret joined Ramli John's Marketing Powerups podcast to talk about her strategic brand flywheel. Like what you hear? Check out Ramli's podcast here: https://marketingpowerups.com/podcast/ For more from Devin + Margaret, head to dontsaycontent.com. Created in partnership wi…
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Let’s Just Say the Things We’re Most Terrified of Talking About: We’ll Go First
36:35
36:35
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36:35We're even less filtered than normal in our Season 3 finale, so buckle up: we’re talking about our challenges with gender inequity, patterns of entrenched misogyny, societal expectations, unhealthy boundaries, and reflections on how our careers are viewed by others in the industry. Big life changes and challenges bring big reflections and feelings.…
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