In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ty Magnin, CEO, and Tim Metz, Director of Marketing and Innovation.
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Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing. Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. Join us for in-depth conversations about B2B marketing behind the ...
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Tune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.
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Rachel Downey is the millennial founder, executive producer, and CEO of production company, Share Your Genius. And she has lots of questions. Join Rachel as she sets out to ask her toughest questions about leadership, life, and honing her craft to some of the most inspirational people she knows.
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Category Creation in the AI Era with Mark Organ
38:41
38:41
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38:41In this episode, we talk with Mark Organ, who created not one, but two software categories: marketing automation at Eloqua and advocate marketing at Influitive. These days, he coaches founders through the highs and lows of category creation at Categorynauts — and he specializes in deeply insightful and contrarian takes. Mark explores the evolving l…
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Learnings From the Quantum Realm with Bob Wold
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39:41
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39:41Bob Wold, a first-time founder in his 40s, demystifies quantum computing and shares his unexpected journey from corporate retirement to tech innovation. Diving deep into the world of quantum technology, Bob explains how his company, Quantum Rings, is developing tools to make complex computing more accessible, while revealing the potential to revolu…
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Content Is Overrated, Community Is Everything
36:26
36:26
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36:26Building a community isn’t as simple as posting content and hoping for the best. It’s about real connections, authentic conversations, and making people feel like they’re part of something bigger than just your brand. In this episode, Devin and Margaret explore what it really takes to build a community-driven brand, the challenges that come with it…
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Yes, There Is Value in AI & Content: Season Wrap-up
21:38
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21:38In this season finale, hosts Ty Magnin and Tim Metz reflect on what they've learned from their conversations with seven AI content pioneers. They distill the key themes that emerged, from AI as a writing partner rather than a replacement to the rise of personality-driven marketing, and consider what the next 12 months might bring for content teams …
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Alex Halliday (AirOps) on Making AI Content That’s Impossible to Copy
45:35
45:35
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45:35Alex Halliday takes us from Silicon Valley's coffee shops to the cutting edge of AI content strategy. He reveals how his company AirOps helps brands build sophisticated 50-step AI workflows that transform basic prompts into high-performing content. As founder and CEO, Alex shares his "treasure hunt" approach to uncovering unique organizational data…
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B2B buyers used to be wowed by a sleek product demo and a well-placed buzzword. Now? They’re rolling their eyes at your AI-powered, next-gen whatever. The reality: your buyers have changed. They’re more diverse, more skeptical, and they don’t care about your shiny tech unless it actually solves a problem. They grew up with software, they expect it …
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Ines Lee on Using AI to Grow Ali Abdaal's 6M+ YouTube Empire
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38:45In this episode, Ines Lee shares her journey from teaching economics at Oxford to leading content for Ali Abdaal's 6-million-subscriber YouTube empire. She offers practical insights into how her team balances AI efficiency with human creativity across their content operations. While highlighting various AI-powered workflows — from video editing to …
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Parthi Longanathan (Letterdrop) on AI-Powered Social Selling for the 99%
43:14
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43:14In this episode, Parthi Longanathan explains why his company pivoted from SEO content tools to LinkedIn-focused social selling and how this shift reflects broader changes in the content marketing landscape. After seeing declining demand for SEO services and changing search behaviors due to AI tools, Parthi recognized that AI-assisted, personality-d…
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Let Go, You Control Freak (Your Team Will Thank You)
46:14
46:14
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46:14Control and creativity don’t always play nice together—especially when you’re leading a team. Knowing when to hold tight to your vision and when to let go is a balancing act that even the best struggle with. Some leaders micromanage every detail, others delegate so freely they lose sight of the bigger picture. And somewhere in between? That’s where…
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The Messy Middle: Funding Founders Where Others Won't with Brook Critchfield
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52:45In this episode of "Yes in Marketing," Steve sits down with Brook Critchfield from Plymouth Growth to explore the nuanced world of growth equity investing. Brooke reveals how his firm uniquely serves founder-led B2B software companies stuck between venture capital and private equity, offering a refreshing alternative to traditional funding models. …
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Stewart Hillhouse on the AI Playbook for Tomorrow’s Content Teams
43:08
43:08
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43:08In this episode, Stewart Hillhouse shares a refreshingly practical perspective on how content teams can thrive in an AI-accelerated environment. Fresh from a three-year run as Head of Content at Mutiny and now heading to StoryArb as VP of Content, Stewart offers concrete workflows, AI prompting techniques, and a clear vision for how content teams s…
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Thenuka Karunaratne (daydream) on Building SEO Moats with AI
34:03
34:03
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34:03In this episode, Thenuka Karunaratne shares how companies can create sustainable competitive advantages ("moats") in SEO as AI transforms search. With extensive experience in programmatic SEO, Thenuka explains why simply using AI to generate content isn't enough — the real advantage comes from proprietary data and strategic implementation. Despite …
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The LinkedIn Plagiarism Olympics: And the Gold Medal Goes To…
37:01
37:01
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37:01Stealing ideas is as old as time, but in the age of AI and content overload, the lines between inspiration and straight-up plagiarism blur. Some folks remix, some give credit where it’s due, and some? They copy-paste, cross their fingers, and hope no one notices. When someone lifts your words, runs them through ChatGPT, and then presents them as th…
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Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content
38:02
38:02
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38:02In this episode, Kyle Coleman, CMO at copy.ai, brings clarity and practical wisdom to the AI content conversation. His perspective is positive, practical, and backed by remarkable results: over $50 million in pipeline generated for copy.ai with just $37,000 spent on demand generation. Kyle introduces the concept of "AI-synthesized content" as disti…
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Personal Branding: You’re (Still) Overthinking It
40:45
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40:45What does personal branding actually do for individuals today—especially in a world where trust in institutions and executives is fading? Personal branding is your reputation. As tech evolves and channels shift, your reputation is your leverage. Yes, even in B2B. Actually, especially in B2B. Like it or not, you already have a personal brand—even if…
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AI as a Personal Trainer for Writers: A Conversation with Nathan Baschez of Lex
39:00
39:00
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39:00In this episode, Nathan Baschez offers a refreshing perspective on AI writing tools. He explains we're still at "the very bottom of the S-curve of adoption" for writers embracing AI. Meanwhile, programmers have rapidly integrated these tools into their workflows. This gap represents both challenge and opportunity. Instead of getting stuck in the ty…
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“Hello... is there anybody out there creating real value with AI?” Welcome to a new season of the Animalz Podcast, where hosts Ty Magnin (CEO) and Tim Metz (Director of Marketing and Innovation) go on a quest to cut through the AI noise and find the real pioneers creating value with AI. In this season introduction, Ty and Tim explain why they've ch…
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Fame is a rat race both to reach and then maintain. It’s not for everyone. But these days, folks who want to support themselves as content creators or “influencers” kinda have play the fame game. Only instead of hiring a PR team to stay in the zeitgeist, they have to become constant content machines and algorithm strategists to earn the popularity …
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Startup Insights From Cybersecurity Investor Joe Eandi
37:33
37:33
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37:33Joe Eandi, a partner at the Cyber Mentor Fund, shares invaluable insights with Steve on building successful startups. He emphasizes the often under-the-radar traits for building he sees as keys to success, like the importance of "market permission" and niche expertise, as well as strategies for cultivating high-performing founding teams. Eandi's se…
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Are websites still pulling their weight in B2B marketing, or are we all just clinging to the past? In this episode, we’re throwing a little shade at outdated digital strategies and breaking down the chaos marketers face today—think shifting customer behaviors, the AI takeover, and the sneaky lies your web metrics might be telling you. We’ll get int…
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All marketers have heard absurd statements from bosses and co-workers. In this episode, we’re sharing stories from marketers about the hilarious and downright baffling requests, feedback and mandates they’ve gotten from on high: bosses and others in the C-suite, clients, know-it-all VCs and the beloved tech teams who think they can do marketing bet…
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Are we really at peak content? An IG story is an IG story. A TikTok is…well, a TikTok. Calling everything content isn’t exactly strategic. It’s time to move away from lumping everything into one pile and treat our creations with more intention. When you stop thinking about just creating “content” and start thinking about the message, medium and out…
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Has your latest challenge reshaped your definition of success? If yes, you’ve likely unlocked a deeper level of growth. If not, it might be time to consider a new perspective.In a society fixated on constant achievement and proving our worth, what if the toughest moments—like surviving cancer twice—are the ones that teach us to embrace imperfection…
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You Sure Know How To Work That High-Quality Content
39:28
39:28
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39:28Did your content marketing achieve its intended outcomes? If YES, then it’s quality. If NO, then it’s not quality. B2B marketers are obsessed with “quality” content. Some are obsessed with The Style Guide and are incensed by a missing comma (especially if it’s Oxford). Many are obsessed because they are stuck in an unofficial yet ongoing companywid…
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Exploring AI's Creative Potential with Kyle Shannon
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42:08
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42:08In this episode, Kyle Shannon, a leading expert on AI and creativity, discusses the transformative impact of AI on storytelling and the creative process. He shares his "holy crapification" moments with AI and explains why embracing these tools can actually enhance creativity rather than replace it. Kyle Shannon Founder & CEO: Storyvine Co-Founder &…
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Ever feel like content marketing comes with way too much drama? Same, bestie. In this episode, we’re taking a closer look at those so-called “emergencies”—typos, broken links, chaotic launches—and letting you in on a secret. It’s never life or death. We’re going to share relatable stories of missteps, embarrassing moments, and the occasional PR hic…
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We meant to record an episode on influence vs fame, but instead we had it out about life in general right now and what we’re doing to thrive and cope. We know other folks are experiencing their own deluge of circumstance, so as per usual, we’re broadcasting our own closet monsters in the hopes that ya’ll might benefit. Expect stories about giving u…
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B2B Content is Dead (Just Kidding, But We Need to Talk)
36:31
36:31
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36:31Nobody wants to think outside the box anymore, and it is so boring! While creators and solopreneurs have incorporated video, AI, newsletters, partnerships and more to diversify their product offerings and growth strategy, executives in B2B continue cowering behind old growth tactics. While these execs complain about diminishing returns from SEO, so…
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In this replay episode, we dive into fear and what it can do when left unresolved. And spoiler alert, it keeps us from being productive, connecting with others, and ultimately from personal and career growth. It also never goes away and in fact, can become an even bigger obstacle as you progress in your career. Whether you work for yourself, run a …
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Replay: Human Connection is Your Differentiator
35:20
35:20
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35:20In this replay episode, we summarized the "state of marketing" and what we were looking forward to in the future. Are we there yet? You decide. But we can tell you we’re (still) looking forward to some genuine human connection and fostering authentic content creation in the coming year more than we are into slangin’ the same old worries we’ve been …
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Igniting Startup Growth with Eric Marcoullier
50:45
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50:45In the first episode of the rebooted podcast, business coach Eric Marcoullier shares his expertise on innovation and startup growth. He discusses navigating funding cycles, the significance of curiosity, and his coaching methods for CEOs facing economic challenges. www.marcoullier.com www.linkedin.com/in/obviousstartupadvice…
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Replay: Why You Should Lean Into Audacity
39:50
39:50
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39:50This replay episode might be one of our favorites of all time. Audacity - or as the kids call it: delulu. You need more of it in your life. In this episode, we explore our own relationship with audacity, how to cultivate it, why it’s so elusive to maintain, and why it’s so important at this (and any point) in your career. Resources: Subscribe to ou…
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Replay: The Marketing Problems Keeping Your C-Suite Up at Night
42:15
42:15
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42:15In this replay episode, we look back at a discussion we had in Q4 last year around the problems our CEO and founder friends face. Since many of their problems felt, at the time, like nothing new, you can see how we wanted to revisit these again this year. Because even if the problem isn't a new one, that doesn’t mean they aren’t any easier to handl…
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Replay: The Biggest Problems CEOs & Marketers Face
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42:15
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42:15In this replay episode, we revisit the stories our CEO & founder friends shared with us last year about what topics are keeping them up at night. While they've probably moved on from these problems, they're still problems that plague many a founder and marketing department in our industry. We channel their full consultative skills and reference the…
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Replay: Is Your Content Strategy Outdated?
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43:34
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43:34In this replay episode, we take a look back on the content strategies of the past, and of the past/present when this was recorded (in 2023). Where is content marketing headed? Where has it been? What can we take with us into 2025? Things we discuss include personal branding, relatable content, and value-additive content—which never go out of style.…
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We’re back! With a quick bonus episode before season 5 kicks off in January 2025. We’re keeping the feed rolling until then with some replays and bonus episodes to keep you company, and in this bonus episode, we’re catching you up on what we’ve been up to lately. Hope you enjoy, and see you in January! Connect with Devin: https://www.linkedin.com/i…
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Replay: Why CEOs & Marketing Leaders Don't Get Along
1:01:45
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1:01:45In this replay episode, Devin and Margaret share stories from their experiences working with founders/CEOs in-house and agency-side over the last decade to discuss the issues at play in the CEO/founder and marketing leader relationship. Some bigger themes they cover are the importance of shared language and understanding of metrics, how communicati…
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Replay: Marketing Attribution, So Hot Right Now
37:23
37:23
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37:23Welcome back to Don't Say Content! While we gear up for season 5, we are re-releasing a timely episode on marketing attribution, AI in content strategy, and the evolution of SEO and brand awareness. To get even more specific, we dive into the ongoing debate over the relevance of attribution models, the necessity of integrating quality relationship-…
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On this bonus episode, you'll hear our own Devin Bramhall in conversation with Alex Kracov from Dock on his show, Grow and Tell. They talk about how startups should be thinking about content, how she scaled Animalz, and how she grew our podcast, Don't Say Content. Check out Grow and Tell here: https://www.dock.us/grow-and-tell…
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Replay: What Founders/CEOs Are Getting Wrong When Hiring and Managing Marketers
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38:51
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38:51In this replay, we're talking about one of those tough moments in leadership. You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing. What background do you look for? How do you set them up for success? We’ve seen the downward spiral of failure: your VCs/board giving bad a…
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Bonus: What's it Really Like to Grow an Audience? (with Rachel Elsts Downey)
54:42
54:42
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54:42Just like Content Marketing, growing an audience (organically) takes consistent investment and patience. How much time depends on your resources, strategy and - perhaps most importantly - how broad of a community you're trying to build. Plus a whole bunch of other questions and factors within those areas. We've learned a lot while building Don't Sa…
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Beyond Acronyms: Unfiltered Marketing Takes with Devin Bramhall and Margaret Kelsey
40:03
40:03
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40:03Devin Bramhall and Margaret Kelsey, the co-hosts of Don't Say Content, bring their frank perspectives to bear on everything from how we should be measuring brand marketing, to the uncanny valleys of AI, to why marketers need to stop blaming their orgs.By Steve Pockross
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Bonus: Devin Bramhall on 2 Pizza Marketing
39:24
39:24
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39:24In this episode, Devin Bramhall joins Ashley McGovern and Melissa Moody on their show, 2 Pizza Marketing. Like what you hear? Check out their show here: https://www.2pizzamarketing.com/ Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/…
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Replay: What to Do When You Feel Like a Failed Marketer
1:04:14
1:04:14
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1:04:14In this replay episode, we're revisiting lessons we've learned around failure. Did you just get fired? Spend a bunch of money on a marketing project or campaign that didn’t work? It can feel like marketing failures are happening today at a higher rate than ever before. Markets are changing; buyer’s processes, decision-making, and budgets are in flu…
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Finding Clarity in Times of Uncertainty with Suneet Bhatt
40:24
40:24
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40:24Suneet is an industry veteran who has led marketing teams, successfully earned B Corp certifications, and dabbled in venture capital. This conversation is a masterclass on what positive, effective leadership looks like in the current age.By Steve Pockross
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Never Forget - Human Connection Sets You Apart
31:25
31:25
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31:25We’ve talked about a lot of things the past 17 episodes—so where have we landed among the strategies and thoughts and endless fodder around the “state of marketing” at the end of this season? Well, we can tell you we’re looking forward to some genuine human connection and fostering authentic content creation in the coming months more than we are in…
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Adaptive Content Marketing is the Way Through This Mess (with George Chasiotis)
54:11
54:11
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54:11When times are changin' the rigidity of prescriptive playbooks simply don't work. Instead, companies need adaptive strategies that enable them to capitalize on timely opportunities (the term "growth hacks" comes to mind - with shame), and experiment constantly all while making progress towards their growth goals. Is this the marketing utopia we've …
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The K-Hole Echo Chamber of Marketing Lunatics aka LinkedIn These Days
39:51
39:51
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39:51For all the hype around marketing right now, very little is actually happening besides Google solidifying its dictatorship over businesses trying to use the internet for some free marketing. Nothing is free anymore it seems, except the public displays of insanity by humans on the internet. It’s basically become an adult children’s book of attempted…
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The Scoop on AI Video Marketing with Cory Treffiletti
36:35
36:35
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36:354x CMO and current Chief Marketing Officer at Rembrand, Cory Treffiletti joined Yes, and Marketing for a deep dive into the ways AI is influencing his data-driven storytelling approach. (Plus, some tough love for execs, a look at his must-try AI tools, and a few life lessons we can all learn from.)By Steve Pockross
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How’s Misogyny Doing Since The Last Time We Talked About It?
40:58
40:58
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40:58We’re not outspoken; we’re speaking…the truth. Our culture doesn’t support women in the workplace effectively (or in some cases, at all), and it doesn’t support the men who are trying to operate and lead equitably, either. But let’s give the bulk of the credit where it’s due: there’s a significant number of men and women who don’t support change ei…
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