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Multi-platform search is here: Building brand visibility across Google, TikTok, and answer engines
Manage episode 521187175 series 3424520
Join Jessica Redman, co-founder of Didgeheads and multi-platform visibility strategist, for a fast-paced guide to showing up across Google, TikTok, and AI answer engines. In this episode, Jessica unpacks the psychology behind today’s multi-touch search journeys and shares playbooks for earning inclusion in quick answers (AI Overviews, Copilot, Perplexity), building TikTok-native discoverability, and structuring catalogs so people and machines find products faster.
You’ll learn how to clarify entities, use structured evidence, and turn long-form content into short, searchable video—plus what to track when clicks are scarce: share of voice, citations, assisted conversions. We also touch on answer-led browsing and new data-sharing rules that keep Chrome intact—and what they mean for channel mix and measurement. Planning portable brand visibility in 2025? Start here.
41 episodes
Manage episode 521187175 series 3424520
Join Jessica Redman, co-founder of Didgeheads and multi-platform visibility strategist, for a fast-paced guide to showing up across Google, TikTok, and AI answer engines. In this episode, Jessica unpacks the psychology behind today’s multi-touch search journeys and shares playbooks for earning inclusion in quick answers (AI Overviews, Copilot, Perplexity), building TikTok-native discoverability, and structuring catalogs so people and machines find products faster.
You’ll learn how to clarify entities, use structured evidence, and turn long-form content into short, searchable video—plus what to track when clicks are scarce: share of voice, citations, assisted conversions. We also touch on answer-led browsing and new data-sharing rules that keep Chrome intact—and what they mean for channel mix and measurement. Planning portable brand visibility in 2025? Start here.
41 episodes
Kaikki jaksot
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