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Conversational AI meets cognitive bias: Re-engineering search strategy for the human brain

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Manage episode 502744563 series 3424520
Content provided by SE Ranking. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SE Ranking or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Join Garrett Sussman, Director of Marketing at iPullRank, as he explores how conversational AI and cognitive bias are reshaping search strategy in 2025. In this episode, Garrett breaks down how chat-style answer engines—like Google’s AI Overviews and AI Mode, and OpenAI’s ChatGPT—tap into psychological shortcuts that influence how people discover and trust information. Discover how to spot and work with biases such as confirmation bias, authority bias, and the halo effect to guide search behavior without gaming the system. Garrett shares practical tactics for crafting bias-aware, AI-friendly snippets, measuring visibility in a low-click world, and aligning content with both human instincts and machine interpretation. Tune in for advice on adapting to AI-first search, from compressing the “messy middle” funnel to preparing for emerging conversational platforms.

  continue reading

Chapters

1. Understanding Your Audience in SEO (00:00:00)

2. Cognitive Biases in Conversational AI (00:05:00)

3. Legal Challenges and Brand Reputation (00:09:52)

4. Navigating the Messy Middle of Search (00:11:57)

5. Cognitive Biases and Content Strategy (00:19:09)

6. Measuring Engagement in a Low Click World (00:26:02)

7. Crafting Answer-Friendly Snippets (00:30:32)

8. Governance and AI Content Creation (00:36:37)

9. Visibility in an AI-Driven Landscape (00:39:32)

10. The Future of Paid Ads in AI Search (00:42:14)

11. The Evolution of SEO Strategies (00:45:47)

12. Advice for Newcomers in the Industry (00:47:51)

40 episodes

Artwork
iconShare
 
Manage episode 502744563 series 3424520
Content provided by SE Ranking. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SE Ranking or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Join Garrett Sussman, Director of Marketing at iPullRank, as he explores how conversational AI and cognitive bias are reshaping search strategy in 2025. In this episode, Garrett breaks down how chat-style answer engines—like Google’s AI Overviews and AI Mode, and OpenAI’s ChatGPT—tap into psychological shortcuts that influence how people discover and trust information. Discover how to spot and work with biases such as confirmation bias, authority bias, and the halo effect to guide search behavior without gaming the system. Garrett shares practical tactics for crafting bias-aware, AI-friendly snippets, measuring visibility in a low-click world, and aligning content with both human instincts and machine interpretation. Tune in for advice on adapting to AI-first search, from compressing the “messy middle” funnel to preparing for emerging conversational platforms.

  continue reading

Chapters

1. Understanding Your Audience in SEO (00:00:00)

2. Cognitive Biases in Conversational AI (00:05:00)

3. Legal Challenges and Brand Reputation (00:09:52)

4. Navigating the Messy Middle of Search (00:11:57)

5. Cognitive Biases and Content Strategy (00:19:09)

6. Measuring Engagement in a Low Click World (00:26:02)

7. Crafting Answer-Friendly Snippets (00:30:32)

8. Governance and AI Content Creation (00:36:37)

9. Visibility in an AI-Driven Landscape (00:39:32)

10. The Future of Paid Ads in AI Search (00:42:14)

11. The Evolution of SEO Strategies (00:45:47)

12. Advice for Newcomers in the Industry (00:47:51)

40 episodes

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