Marketers keep saying the funnel is dead, but this chat actually explains what changed and what to do about it. You’ll hear how to rethink content for 23-word questions, why website traffic is shrinking, and what to build instead, plus a hopeful take on AI that puts humans back in charge. And yes, Jay Schwedelson gets personal with Yamini Rangan about college drop-offs, plants that refuse to live, and the real reason personality now beats playbooks.

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Follow Yamini on LinkedIn and explore HubSpot’s Loop playbook content and the HubSpot Media Network for practical examples you can borrow.

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Best Moments:

(02:45) The college drop-off half-tear that turned into a full-on drive-to-the-airport cry.

(05:01) Is the funnel dead or just changing shape as HubSpot shifts thinking toward a loop.

(06:41) Eight out of ten Google searches end with no click, and what that means for your site.

(08:50) Content has to answer specific LLM-level questions with citations and case studies.

(12:52) Personality beats generic content as podcasts, YouTube, and newsletters win on trust.

(16:15) AI won’t replace humans; it finally makes one-to-one personalization at scale real.

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/