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One on One: Tom O'Regan on B2B Content

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Manage episode 249958403 series 47872
Content provided by DMN - AC Business Media and DMN (Direct Marketing News). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DMN - AC Business Media and DMN (Direct Marketing News) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Everything in B2B is becoming more measurable, including content that marketers leverage using real-time data, to see which assets are performing well and, increasingly, tying this measurement to specific segments of accounts. Welcome to the future of ABM. In this episode, Madison Logic CEO Tom O'Regan sits down with DMN's Chris Wood to discuss this rise in B2B content.

  continue reading

265 episodes

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iconShare
 
Manage episode 249958403 series 47872
Content provided by DMN - AC Business Media and DMN (Direct Marketing News). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DMN - AC Business Media and DMN (Direct Marketing News) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Everything in B2B is becoming more measurable, including content that marketers leverage using real-time data, to see which assets are performing well and, increasingly, tying this measurement to specific segments of accounts. Welcome to the future of ABM. In this episode, Madison Logic CEO Tom O'Regan sits down with DMN's Chris Wood to discuss this rise in B2B content.

  continue reading

265 episodes

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