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One on One: Tom O'Regan on B2B Content
Manage episode 249958403 series 47872
Everything in B2B is becoming more measurable, including content that marketers leverage using real-time data, to see which assets are performing well and, increasingly, tying this measurement to specific segments of accounts. Welcome to the future of ABM. In this episode, Madison Logic CEO Tom O'Regan sits down with DMN's Chris Wood to discuss this rise in B2B content.
265 episodes
Manage episode 249958403 series 47872
Everything in B2B is becoming more measurable, including content that marketers leverage using real-time data, to see which assets are performing well and, increasingly, tying this measurement to specific segments of accounts. Welcome to the future of ABM. In this episode, Madison Logic CEO Tom O'Regan sits down with DMN's Chris Wood to discuss this rise in B2B content.
265 episodes
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