Julian Lehr - How storytelling works at Linear

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2M ago 51:09

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This week's episode is with Julian Lehr who is the storytelling lead at Linear

So we're going to step out of the pixels for this conversation and focus more on how you can get people excited about what you're designing.

Because in the age of AI, stories are what makes your product defensible.

So we're going to go deep into Julian's creative process and how he kinda thinks of his role more as packaging.

Some highlights:

Julian’s sources of inspiration
Understanding Julian’s creative process
The new analogy that Julian is working on for Linear
Linear’s strategy for storytelling for their “Agents” release
The importance of visual design in copywriting and marketing
How Linear’s in-house creative studio collaborates on storytelling
How Linear evolved from using “opinionated” to “purpose-built” over 3 years
a lot more

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