Where designers never stop learning 💪 Dive Club is an interview series hosted by Ridd that is designed to unlock knowledge from today's most prolific designers. We go deep into craft, storytelling, tools, design engineering, startups, and much more. You can find all of the episodes, key takeaways, and bonus resources here 👉 Dive.club
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Ridd From Dive Podcasts

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Dan Winer - How to become more strategic and advance your career
59:33
59:33
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59:33What does it look like to advance your career in the age of AI? That’s what this week’s episode with Dan Winer (Director of Product Design at Kit) is all about. He shares insights from his top-rated Maven course "Strategy and Influence for Product Designers" (https://join.dive.club/dan-winer-course) So if you want to learn how to go from pixel push…
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Andy Zhang - From early Figma to design engineer at Windsurf
49:32
49:32
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49:32This week's episode is with Andy Zhang who was the lead design engineer at Windsurf. So we're going to shine a light on all of the ways you can make an impact as a design engineer including: Owning more of the frontend polish Thinking through design patterns and packaging features Bridging the gap between technical features and intuitive UX Saying …
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Vitaly Friedman - Beyond Chat: What's Next for AI Design Patterns
57:12
57:12
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57:12I’d bet real money that you have been on Smashing Magazine at some point in the last 18 years… Good news is, this week I got to interview the founder, Vitaly Friedman, who is also one of the leading thinkers in UX right now. In this episode we go deep into how AI is changing the way we interact with digital products and how our patterns and process…
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From Uber to Apple to new design founder 💡
21:53
21:53
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21:53If I told you someone had a background as a senior designer at companies like Uber, Dropbox, Apple, and Patreon then you'd be pretty impressed, right? Same. But Adam Noffsinger walked away from all of that to start Alma (which you might remember from the Smith+Diction episode). So this episode is a deep dive into what it really looks like to go 0→1…
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Pietro Schirano - AI just gave designers a promotion
1:00:31
1:00:31
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1:00:31This week’s episode is with Pietro Schirano who is the founder of the new design tool MagicPath and one of the true forward thinkers on AI. We go deep into the future of prototyping, design workflows, and what it takes to catalyze your career with AI. Some highlights: How design workflows will evolve Using AI as a collaborator not just a tool How P…
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This week I got an inside look at Figma Make while talking to Holly and Nikolas all about the future of prototyping… We get into real world use cases for different kinds of prototypes and how our workflow is evolving as designers. One thing is abundantly clear, things aren’t so linear anymore. Some highlights: How Figma Make fits into your workflow…
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Last month we did the ultimate Raycast Deep Dive, but there's a lot in there… so this week I want to highlight just the segment from the product design team. We go deep into how they collaborate, why they’ve started shipping more code, and what it takes to build a culture obsessed with craft. Don’t forget to use code DIVE20YT to get 20% off your fi…
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Gunnar Gray - Designing Perplexity, shaders, and voice interfaces
54:08
54:08
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54:08This week, Gunnar Gray (Product Design Lead at Perplexity) dives into the art of designing AI-native experiences. He shares lessons from shaping Voice Mode and how prototyping with AI is changing the design process at Perplexity. Some highlights: Why Perplexity is racing to get ideas into code What it’s like designing at a hyper growth startup What…
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Cursor is easily one of the most impactful companies in all of tech… And this week's episode is with their Head of Design, Ryo Lu. You might've heard of Ryo in this episode back when we talked about early Notion and systems design. So this week we're going to get an inside look at how design operates at Cursor and all of Ryo's experiments with AI 👀…
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Julian Lehr - How storytelling works at Linear
51:09
51:09
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51:09This week's episode is with Julian Lehr who is the storytelling lead at Linear So we're going to step out of the pixels for this conversation and focus more on how you can get people excited about what you're designing. Because in the age of AI, stories are what makes your product defensible. So we're going to go deep into Julian's creative process…
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Emmet Connolly - Transitioning into the next era of design
1:03:33
1:03:33
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1:03:33You probably know Intercom… but did you know they recently incubated a new startup called Fin that has already surpassed the core business? They’ve pulled off a massive transition to an AI-native product and design org so today we’re going behind-the-scenes with their VP of Design Emmet Connolly. Some highlights: Why Emmett believes designers will …
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In last week’s episode, the Head of Design at The Browser Company shared a totally new way to think about your portfolio. He says one of the most valuable things you can demonstrate today is the ability to solve real problems with code (no matter how small). I’m literally doing this with a side project right now and I’ve learned a lot so I decided …
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Dustin Senos - Designing Dia (the AI-native web browser)
58:25
58:25
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58:25Dia from The Browser Company has completely taken over the internet. We’re finally seeing what an AI-native browser can be and it’s pretty exciting :) So this episode is a behind-the-scenes with their Head of Design, Dustin Senos. Some highlights: How to build a product strategy around AI How The Browser Co approaches prototyping Dustin’s perspecti…
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The Ultimate Raycast Deep Dive (craft, AI, hype, & more)
2:03:25
2:03:25
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2:03:25This week’s episode is a first of its kind because we’re doing the ultimate deep dive into one of my favorite products: Raycast We’ll here from the founders, design team, and even the hype team and go deep into all kinds of topics: The hilarious story of Raycast’s YC application 3 weekly rituals that are perfect for remote teams What they’ve learne…
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Behind the scenes of my design founder journey
12:42
12:42
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12:42The last two weeks with Inflight have been the most exhilarating of my entire career… So I want to use Dive Club to provide unprecedented levels of access to life as a design founder. I’m talking about the messy behind-the-scenes, hideous Figma concepts, and all of the winding turns that we've taken to get where we're at today. This is gonna be as…
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Darrin Henein - The new bar for design excellence at Shopify
1:03:28
1:03:28
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1:03:28This week's episode is with Darrin Henein who is the VP of Design at Shopify. We talk about how they create a culture of excellence and how AI is influencing the way they practice the design. Some highlights: What makes for a great design critique culture Darrin’s expectation for how designers prototype How Shopify’s new AI mandate impacts designer…
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There’s a new design tool called Subframe that’s officially caught my eye 👀 So I asked their co-founder Filip Skrzesinksi to give us a demo and talk through their vision. I found some of their AI interaction patterns fascinating (especially the way they approach prototyping and contextual edits). If you’re interested in the future of design tooling…
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Ioana Teleanu - The right (and wrong) ways to design AI into your product
1:04:27
1:04:27
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1:04:27There are two types of companies today: Startups birthed out of AI Existing companies figuring out how to adapt to AI This week’s episode is all about #2 because we get to hear from Ioana Teleanu who was the first AI designer at Miro and is now a dedicated AI+Design consultant. So a big theme of this conversation is how to identify the right opport…
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Jesse Kulp - Designing the Future of AI at Google
58:00
58:00
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58:00This week we get to hear from Jesse Kulp who is the original designer for Google AI Studio. He shares what it was like going 0→1 as the sole designer and his ideas for where AI design is headed next I think we're gonna look back in a couple years, the kind of silly stuff we're doing today and say it looks like child's play… Jesse Kulp some highligh…
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Stephen Haney - Paper's vision for the future of design tooling
55:20
55:20
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55:20Stephen previously co-founded Modulz which created Radix UI, now used by Vercel, Linear, and Jetsi. Now he’s the founder of the most influential design tool on the market — Paper. In this episode, Stephen gives us a look at how Paper is fundamentally changing the speed of traditional design flows. Some highlights: How to drive alignment as a compan…
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The untapped opportunity for design tools💡
10:38
10:38
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10:38A year ago, it felt like AI-generated UI was about to have its moment. But now the landscape looks a LOT different than what people expected. So this episode answers the question "what's next?" Because there's still an untapped opportunity that I believe will become very real soon... Kyle Turman (Designer at Anthropic) https://www.dive.club/deep-di…
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Zach Leach - Principles for designing a great AI product
46:15
46:15
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46:15This week, Zach Leach (Head of Design at Gamma) gives a behind-the-scenes of what it’s like designing one of the hottest AI products in the world today. He shares a ton of techniques and lessons learned from working with LLMs—including some ways to make AI fun again :) And we also learn what makes design at Gamma a bit unorthodox in all the best wa…
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The more I study today's top design teams, the more clear it’s becoming that we're entering the era of a new type of design leader— one with taste and the skills necessary to uphold craft. So this episode studies this new archetype of leader by highlighting clips from design leaders at Airbnb, Ramp, Duolingo, and more… Alex Schleifer (Former Chief …
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Mig Reyes - Harsh truths that designers need to hear
1:00:47
1:00:47
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1:00:47Mig Reyes is the VP of Product Experience at Duolingo (and a design director at Instagram before that). In this episode he shared a behind-the-scenes of how design operates at Duolingo (as well as some harsh truths designers need to hear). Common portfolio review mistakes How communication skills build influence Mig’s strategy behind hiring junior …
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I talk to a lot of designers at the pinnacle of their career… So I’m always trying to figure out how they’ve evolved the way they practice design over the years. Once I hear the same answer from a few different people I start to pay attention 👀 So here are a few trends I’m noticing for how the best designers get alignment on their teams. Alex Corne…
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Kyle Turman - Designing Claude and collaborating with AI
1:01:59
1:01:59
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1:01:59Anthropic has quickly become a category-defining company and in this episode Kyle Turman (their first full-time designer) shares a behind-the-scenes of what it was like designing Claude. If you’re interested in startups, AI products, or the art of prompting then this conversation will be right up your alley. Some highlights: Kyle’s story of wearing…
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There's a parallel I'm noticing between what's happening today with AI and what happened way back in 2013. So this episode studies the early days of Snapchat, the emergence of high-fidelity prototyping tools, and answers the question “what does it look like to have agency in 2025?” Jack Brody (Chief Product Officer at Suno) Jorn van Dijk (CEO of Fr…
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Tuhin Kumar - From Airbnb to Apple to designing with AI
1:05:47
1:05:47
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1:05:47Tuhin Kumar has designed at some of the most prolific companies in the world (early Facebook, Airbnb and Apple). But everything’s changing in his new role… Because now he’s the Head of Design at Luma AI which is one of the companies leading the charge on generative AI. So this episode goes deep on how the value prop of design is shifting. Some high…
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There are two goals that designers almost always group together: Make a useful product Make it easy to understand But my interview with Sam Stephenson changed my thinking completely 👀 So this episode breaks down Granola’s go-to-market strategy and why I’m copying it for my own startup. Sam Stephenson (Co-founder of Granola) Colin Dunn (Co-founder o…
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Jack Brody - Designing Snapchat and the future of music
1:01:08
1:01:08
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1:01:08Jack Brody joined Snapchat as one of the early designers where he spent 10 years and eventually became Head of Product. So this week’s episode features a lot of lessons learned from the early design team at Snap and an inside look at what makes their culture so special. But we also go deep into Jack’s new role as the Chief Product Officer at Suno w…
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I’ve interviewed a lot of designers who have landed some pretty high profile roles and I’m starting to notice some trends 👀 So this video breaks down 6 portfolio tips that you can use to stand out.
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Nad Chishtie - A new way to design and build with AI
54:20
54:20
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54:20Lovable has quickly become the go-to way I build my ideas with AI and this week we get to hear from their first designer Nad Chishtie. We go deep into what it takes to succeed as a founding designer and all of the ways AI is shaping modern product teams. Some highlights: Nad’s tips for collaborating creatively with AI tools How designers can be ena…
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My #1 source of imposter syndrome is when I see designers prototyping beautiful interactions like this or even this. It’s one thing to create gorgeous interfaces, but crafting complex interactions from first principles is designing on expert mode. And it’s a big reason why Linear lists interactions as a requirement three separate times in their job…
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Sam Stephenson - The journey of designing an AI product
51:10
51:10
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51:10I use Granola every single day and it’s quickly become a beloved product in the tech community. But it was a winding journey to get there… So in this episode their co-founder and designer, Sam Stephenson, gives a behind-the-scenes of what it was like going 0 → 1 with Granola: How to navigate the idea maze for an AI product What Sam has learned abou…
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How Ramp and Plaid create a culture of craft💡
7:05
7:05
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7:05I’ve spent a lot of time studying how the best design teams operate and two of my favorites are Ramp and Plaid. So this episode shines a light on specific practices they put in place to create a culture of craft 👇
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Ellis Hamburger - Storytelling for today’s top startups
56:39
56:39
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56:39What do Raycast, Daylight, Amo, The Browser Co, and Mainframe all have in common? They all hired Ellis Hamburger to help tell their story. So this episode is a bit different... We're going to get away from the pixels and go deep into how you can use language to tell a compelling story about your product. Some highlights: How to tell a story that pe…
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AI introduces an opportunity for all kinds of novel interaction patterns. But it creates a whole new category of design challenges too… And this episode breaks down the biggest challenge of all. Colin Dunn (Founder and Designer of Visual Electric) Maheen Sohail (Gen-AI designer at Meta) Tyler Angert (Founder of Patina Systems) Maggie Appleton (Desi…
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Alejandro Matamala Ortiz - Designing the future of AI video
46:25
46:25
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46:25This week’s episode is with Alejandro Matamala Ortiz, the cofounder and Chief Design Officer at Runway—one of the leading generative AI companies in the world today. The way they work is incredibly unique. So a big focus of this interview is digging into how AI is shifting the way products get built and what it all means for designers: How the line…
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Most designers fall into the same trap when presenting their ideas. So this ~5 min episode breaks down how to pitch your designs like a pro. Chris Abad Gabe Valdivia
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Christophe Tauziet - Plaid’s culture of craft, tips for CRIT, and lessons from early Facebook
55:21
55:21
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55:21This week’s episode is with Christophe Tauziet who is the Head of Design at Plaid—one of today’s leading fintech companies. We go deep into the ways he’s building a culture of craft and the rituals they’ve evolved to consistently sweat the details. There are a lot of practical processes and ideas in this episode. Some highlights: Keys to a great as…
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2 ways to make your design ideas compelling💡
7:23
7:23
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7:23You can have the greatest design concepts in the world, but none of that matters if they don't make it into production. So this episode is all about how to create an aura of inevitability around your ideas. It features stories from early Facebook, Webflow, and Figma 👇 Vincent van der Meulen (Design engineer at Figma) Soleio pt. 1 / pt. 2 (second de…
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Aashman Goghari - Tackling complex design challenges at Palantir
59:15
59:15
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59:15Palantir is one of the most powerful products in existence today. It provides critical government and enterprise infrastructure from the factory floors to the front lines. You can literally build your own Airbnb on top of their development platform. But with great power comes lots of complexity… So in this week’s episode, Design Lead Aashman Goghar…
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4 brand strategy tips from Smith & Diction 💡
7:29
7:29
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7:29When comes to brand design, Mike and Cara from Smith & Diction are pretty much top of the game (you might recognize them as the ones who did the brand identity for Perplexity). During our interview, it didn't take me long to realize that these two have more hacks and mental models for creativity than just about anyone I’ve met. So here are a few of…
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Thiago Costa - Cultivating taste as a designer
58:07
58:07
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58:07If you asked me “who has the best taste in design right now?” one of the first people I’d mention is Thiago Costa. His product Fey is in the S-tier of design and I’ve studied his visual techniques for many years. Finally, after over a 12 months of pestering he agreed to share his secrets in a interview 🙌 We go deep into: Mastering the finer details…
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Ammaar Reshi - Unlocking AI’s creative potential
54:21
54:21
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54:21Today we get to hear from Ammaar Reshi who is the Head of Design at ElevenLabs—the AI audio platform that has come up multiple times in past episodes. So a big focus of this conversation is learning what it's like designing an AI-native product. We go deep into topics like: The backstory of Ammaar’s viral AI experiments Predictions for the future o…
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How do designers from today’s top teams collaborate with engineers? After many interviews I'm starting to notice a trend… The highest functioning product teams throw away a lot of code and it’s a good model for what the new “handoff” process will look like. So this video highlights how it works at teams like Figma, Vercel, Perplexity, Airbnb, and m…
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Chris Abad - Storytelling tactics for senior designers
49:45
49:45
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49:45This week's episode is with Chris Abad who has led design teams at companies like Google, Square and Dropbox so needless to say he's given a lot of design presentations over his 20+ year career. So this conversation is a deep dive into storytelling and everything you can do as a designer to effectively share your vision and persuade stakeholders. H…
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Systems thinking is often mentioned as the #1 trait teams are looking for in designers. But what does it look like to be great at it? This episode answers that question by highlighting stories from Notion, Anthropic, and more 👇
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Anthony Menecola - Insights from a staff designer at Shopify
44:23
44:23
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44:23This week's episode is with Anthony Menecola who is a longtime staff product designer at Shopify so we’re going to do a deep dive into ways you can make a bigger impact at your company as an IC. One of the big themes of this episode is Anthony’s journey becoming more technical and contributing to the Shopify code base so if you’re interested in bui…
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When I say high stakes design project, what comes to mind? How about Ryan Scott redesigning the Airbnb checkout flow right before a $3.5 billion IPO? Now THAT is a big time project… So this episode is all about tactics you can use to make big ideas happen at your company (even as an IC). And if you want to go even deeper you can use these links to…
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