In this episode of the District 32 podcast, host Kingsley talks with Paul Klassen from Paul Klassen Consulting about the essence of business strategy. They delve into the importance of having a clear, three-to-five-year strategy that defines where a business plays and how it wins. Paul breaks down the three core elements of a good strategy: creating a unique and valuable service model, pricing appropriately, and generating sufficient leads. Emphasizing the importance of laying strong foundations with people and performance before focusing on sales, this episode highlights the necessity of a robust and thought-out strategy for sustainable business success.

00:00 Introduction and Recap

00:39 Defining Strategy

02:25 Core Elements of Strategy

04:44 Building a Strong Foundation

07:23 Final Thoughts and Next Episode Preview